globeNederlands ▼

Welkom bij Plaxo
Press Contact:
Alicia Mickelsen
Breakaway Communications

212-616-6002
 or Pamela Preston
Breakaway Communications

212-616-6001

Plaxo Introduces Direct Mobile Access to Microsoft Outlook and Outlook Express Address Books

New Premium Services Connect Mobile Phones and Wireless Devices with Plaxo Members. Updated Contact Information and Calendars

November 22, 2004 (MOUNTAIN VIEW, Calif.) — Plaxo, Inc., creator of the fastest-growing consumer Internet service for updating and accessing contact information, today launched two innovative mobile premium services, Plaxo™ Mobile Access and Plaxo Send-to-Phone, and a productivity tool that eliminates duplicate address book entries. These premium offerings are the first of many significant revenue-generating services Plaxo expects to offer to its four million members. The basic Plaxo service, first introduced in 2003, will remain free.

Plaxo Mobile Access premium service enables Plaxo members to directly access their Microsoft Outlook and Outlook Express contacts, calendar events, and tasks from their WAP-enabled mobile phones and handheld wireless devices. With no need to use synchronization cradles or select which phone numbers to fit into a mobile phone.s limited contact folder, Plaxo members can rely on connecting with anyone listed in their up-to-date address books anywhere, at any time. With Plaxo Mobile Access service, users can also dial phone numbers directly from their Plaxo contact list.

Through a partnership with Vazu, Inc. (http://www.vazu.com), a start-up focusing on wireless transfer of information from a PC to mobile phones, the new Plaxo Send-to-Phone premium service enables Plaxo members to easily transfer phone numbers from their Plaxo Online address book to their mobile phone with just one click.

“Our members have been telling us that they want their contacts automatically updated and accessible on their cell phones,” said Rikk Carey, executive vice president of Engineering and Operations for Plaxo. “We think Plaxo premium services confirm our commitment in making Plaxo an indispensable service that follows them wherever they are — on their desktop, mobile phone, PDA or Web browser.”

Additionally, Plaxo is offering a third premium service, Plaxo Duplicate Contact Remover. This service is intended for Plaxo members with large address books and uses the company’s patent-pending merge technology to clean up and delete duplicate contact entries.

The three new premium products include the following key features:

Plaxo Premium Services
  1. Plaxo Mobile Access — with a simple, elegant user interface, members can access and view their contacts, calendar and tasks, whether stored remotely in Microsoft Outlook, Outlook Express or Plaxo Online, on any WAP-enabled mobile phone or PDA. Customers are able to search address books online for detailed information of an entry, view the day’s events and active tasks, browse their address book or click a link to automatically dial a phone number in an address book entry.
  2. Plaxo Send-to-Phone — customers can click on an entry in their Plaxo Online address book and instantly send the name and phone numbers to their mobile phone via SMS. Unlike current solutions that need a hardware device to synchronize information between a computer and cell phone, the Plaxo Send-to-Phone service only requires access to the Web.
  3. Plaxo Duplicate Contact Remover — allows users to clean up the information in their address book by examining the complete list of contacts for duplication or conflicting data. Duplicate contacts in address books are often caused accidentally or through automated means such as syncing with a PDA. The user is given a choice of reviewing, editing or accepting suggested changes to the duplicate information before closing.

Pricing and Availability
Plaxo premium mobile services are accessible as free downloads for a limited time and Plaxo Duplicate Contact Remover premium service is available as a trial. Specific pricing for Plaxo premium services will be announced later this year.

New Plaxo-enhanced Services
Plaxo also announced separately today feature-rich enhancements to its basic Plaxo service, including Birthday Reminders and Holiday Lists, along with new partnerships with well-known online retailers, including Barnes & Noble.com and RedEnvelope. Birthday Reminders and Holiday List services are available now to members as part of their free basic Plaxo service or the Plaxo service can be downloaded at http://www.plaxo.com. A co-branded Plaxo and iPrint online print shop is expected to become part of the Plaxo service next month.

About Plaxo

Plaxo, Inc. (www.plaxo.com) is an innovative consumer technology company that provides a critical new layer to the Internet infrastructure: consumer services that accurately and seamlessly keep people’s data up-to-date and accessible. Plaxo is a privately held company funded by leading investment and technology firms — Sequoia Capital, Globespan Capital Partners, Harbinger Venture Management and Cisco Systems — as well as individual investors Ram Shriram and Tim Koogle. The company has raised almost $20 million since it was founded in 2001.

#      #      #

Plaxo is a trademark of Plaxo, Inc. Other company and product names may be trademarks of their respective owners.