New Survey From Plaxo Finds Rolodex, Post-It Notes More Popular Than Microsoft Outlook For Address Book Upkeep

Many Still Rely on Pen and Paper, or Spouse to Keep Track of Ever-Changing Phone Numbers, Email Addresses of Business and Personal Contacts

June 7, 2005 (MOUNTAIN VIEW, Calif.) — A survey, conducted recently with Bay Area industry trade show attendees, reveals the behaviors and habits of how people manage their contact information. Despite the fact that all respondents had both a personal and work email address, the survey found that more people use a Rolodex or Post-It notes to keep their address books up-to-date, than those who use Outlook.

“The assumption is that most business owners rely on technology for help with many of their day-to-day operations,” said Ben Golub, CEO, Plaxo, Inc. “The reality is that many are hesitant to move away from what they know, favoring a combination of ‘new’ business tools such as email, with a traditional paper records. It’s an interesting phenomenon; technology offers a less time-consuming and more reliable method for record keeping, but often the comfort-factor takes precedence over efficiency.”

Additional survey results included:

• More than 95% of people said losing some or all of their contact information would have a significant impact on the ability to run their business
• At the same time, 37% of people still claim to manage this valuable information using a Rolodex or Post-It notes
• More respondents suggest they rely on their spouse to keep their address book updated than those that trust the task to Lotus Notes
• While 35% of respondents rely on Microsoft’s Outlook email program to keep track of business and personal contacts, nearly half as many (17%) use their cell phone/PDA to store the phone numbers and addresses of friends, family and colleagues
• The same number of people (2%) use customer management software (i.e. ACT!, Goldmine) as those that rely on an administrative assistant to maintain their address books
• Conference goers collect an average of 14 business cards at a given show
• Highlighting how often personal contact information changes, respondents have had, on average, 11 different home addresses in their lifetime

One free service available to consumers for securely updating and maintaining the information in online address books is Plaxo. Already, millions of people worldwide are using the service to stay organized and in touch with those they care about.

Plaxo™, Inc., creator of the fastest-growing consumer Internet service for updating and accessing contact information, today announced the immediate availability of two new Premium Services, Plaxo Mobile Access and Plaxo Address Book Optimizer. The existing Plaxo service, currently used by over five million subscribers worldwide, will remain free. The new services provide expanded functionality and will be sold on an annual, paid subscription basis, both individually and packaged as part of the Plaxo Premium Suite.

About Plaxo

Plaxo, Inc. (www.plaxo.com) is an innovative consumer technology company that provides a critical new layer to the Internet infrastructure: consumer services that accurately and seamlessly keep people’s data up-to-date and accessible. Plaxo is a privately held company funded by leading investment and technology firms — Sequoia Capital, Globespan Capital Partners, Harbinger Venture Management and Cisco Systems — as well as individual investors Ram Shriram and Tim Koogle. The company has raised almost $20 million since it was founded in 2001.

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