Alicia Mickelsen Breakaway Communications 212-616-6002

or

Pamela Preston Breakaway Communications 212-616-6001

New survey from plaxo finds people recall low level of personal detail, despite high number of contacts

Respondents more likely to Remember Contact’s Place of Work and if they have a pet than their birth date

October 11, 2005 (MOUNTAIN VIEW, Calif.) — A survey, conducted recently at SBC Park in San Francisco, provides insight into how well people know their friends and loved ones. For example, in spite of the fact that only 35% of the survey respondents admitted to having forgotten an important birthday, when asked, 54% could not correctly identify a close friend’s birth date. Ninety-one percent of the respondents were able to identify more commonly-shared information, such as a companion’s place of work.

The survey illustrates the difficulty of developing meaningful relationships in comparison to simply expanding a list of acquaintances.

“Though the importance of quality relationships has not diminished, today’s hectic pace of life makes it difficult to recall all the information you ‘should’,” said Ben Golub, president and CEO, Plaxo®, Inc. “The median Plaxo address book contains 389 contacts — very few are able to remember personal details about that many people. Plaxo helps our members to keep track of personal facts. For example, our members store more than 15 million birthdays with us and rely on Plaxo to remind them of the date so that they have a natural and meaningful reason to contact someone.”

Additional survey results include:

• Information men correctly remember about their friends:
  • Birth date; 35% of men or 24% of the full sample
  • Company they work for; 90% of men or 59% of the full sample
  • If they have a pet; 56% of men or 37% of the full sample
• Information women correctly remember about their friends:
  • Birth date; 60% of women or 22% of the full sample
  • Company they work for; 95% of women or 32% of the full sample
  • If they have a pet; 58% of women or 20% of the full sample
• Far more people (91%) knew what company their friend worked for, than those who knew their friends’ birth date (46%)
• Nearly two-thirds of people surveyed knew if their friend had a pet, while less than half knew their friends’ birth date (46%)

Plaxo is used by millions of individuals in over 83 countries, and enjoys a wide following in academia, government, and both small and large businesses, including 98 of the Fortune 100 companies. As Plaxo becomes increasingly popular, people often find that their friends and colleagues are already members, creating a network of people whose contact information is always up-to-date through the seamless address book updating that occurs between linked members. Plaxo not only automatically updates contact information, but it also synchronizes users&rsqupo; calendars, tasks and notes to ensure that people have access to the most current information anywhere, and at all times.

About Plaxo

Plaxo, Inc. (www.plaxo.com) is an innovative consumer technology company that provides a critical new layer to the Internet infrastructure: consumer services that accurately and seamlessly keep people’s data up-to-date and accessible. Plaxo is a privately held company funded by leading investment and technology firms — Sequoia Capital, Globespan Capital Partners, Harbinger Venture Management and Cisco Systems — as well as individual investors Ram Shriram and Tim Koogle. The company has raised almost $20 million since it was founded in 2001.

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Plaxo is a trademark of Plaxo, Inc. Other company and product names may be trademarks of their respective owners.