Plaxo Introduces New eCard Service

New Service Helps Members and Businesses Revitalize Their Networks While Saving Time and Money

December 6, 2005 (MOUNTAIN VIEW, Calif.) — Plaxo®, Inc., creator of the Universal Address Book that keeps millions of members in touch with their information, friends and colleagues, today announced a significant expansion of the company’s electronic greeting card offering with the launch of the new Plaxo eCards store. Subscriptions are now available for the new eCards service which provides a wide variety of tasteful images and cards that are appropriate for everyone from work associates to friends and family. Plaxo eCards helps members cultivate meaningful relationships, offering hundreds of cards that are suitable for a variety of popular holidays, including Christmas, Hanukah and Mother’s Day, and personal events such as birthdays, anniversaries and thank yous.

A study conducted by Harris Interactive for the Greeting Card Association found that 51 percent of U.S. adults planned to send holiday cards. With the average cost of a card at a few dollars, and high-end cards running more than $10 each, many people limit their recipient list due to money and time constraints. Instead of spending hundreds of dollars on holiday cards and stamps this year, Plaxo eCards allows members to expand their holiday mailing list while spending less than $15 total, all with the peace-of-mind that their cards will be sent on time.

“Holiday greetings offer a perfect excuse to revitalize your network, and Plaxo eCards is a convenient and economical solution,” said Todd Masonis, founder and vice president of products for Plaxo. “We brought our eCard service in-house, expanded our offerings from less then 50 birthday cards, to nearly 1,000 cards for many different holidays and events, in many different styles such as fine art, humorous, photographic, religious and vintage. And most importantly, our cards arrive directly in the recipient’s In box with no links to click and no third-party ads.”

Ideal for holiday cards, the Plaxo eCards Add A Photo option allows members to build their own personal card, using their own imagea perfect feature for creating family or company newsletters. Members can design personalized cards in three simple steps: upload a photo, compose a message and select recipients directly from their Plaxo Address Book.

Plaxo eCards is fully integrated with the company’s free Birthday Reminder service, which notifies members when one of their contacts has an upcoming birthday. These birthday eCards are pre-filled with both the sender and recipient names and e-mail addresses, as well as with the date the card should be sent on. The Find the Perfect Words feature is available for members feeling uninspired with creative text.

Pricing and Availability

Plaxo eCards is available today from Plaxo and can be accessed by visiting http://ecards.plaxo.com/ecard/. A one-year subscription to Plaxo eCards costs $13.95 and allows the subscriber to send an unlimited number of cards. A 30-day, no risk free trial also is available to all Plaxo members. For more information, please visit http://www.plaxo.com.

About Plaxo

Plaxo, Inc. (www.plaxo.com) is used by millions of individuals in over 83 countries, and enjoys a wide following in academia, government, and both small and large businesses, including 98 of the Fortune 100 companies. Plaxo makes it easy for members to connect to their personal information, friends and colleagues in the manner that is most appropriate. The company has created a network of people whose contact information is always up-to-date through the seamless address book updating that occurs between linked members. Plaxo Premium Services expand the functionality of Plaxo and include Plaxo Address Book Optimizer, Plaxo eCards, Plaxo Mobile Access, and Plaxo VIP Support.

Founded in 2001, Plaxo is a privately held company funded by leading investment and technology firms – Sequoia Capital, Globespan Capital Partners, Harbinger Venture Management and Cisco Systems – as well as individual investors Ram Shriram and Tim Koogle.

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