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Professional Summary
Bruce brings strategic branding to life via inventive, integrated and insight-directed tactical executions that increase target market awareness to energize all channels of distribution; activating the consumer, trade and sales.
With Perpetual Promotion, Bruce led creative and executional teams to win a number of international awards including: “Best Integrated Promotion” and “Best of Show” PRO Awards from the industry bible, PROMO Magazine, as well as POPAI Awards for point-of-sale design.
Bruce created and/or conducted promotions for Aardvark Hard Apple Cider, Tektronix, U16 Hydroplane, Kraft, Nintendo, Green Giant, Caesars Tahoe, Boyd Coffee, Nabisco, Miller Brewing Co., G. Heileman Brewing, Stroh Brewing, Hicks Muse, AMF/Voit, Nissan, Faberge, Simon & Schuster, Benihana of Tokyo, Washington Dairy Products Commission, International Animation Celebration, Wm. Wrigley Jr., Co. Java Jacket and Washington Restaurant Association; among many others…
Bruce develops integrated, insight-directed programs as a strategic extension of touch point marketing; reflecting the overall campaign while servicing the primary marketing objective – sales.
As national promotion director for the Pabst Brewing Company, Bieber supervised design teams for point-of-sale creative and new packaging thus helping turn a number of the brands around including Pabst Blue Ribbon Beer.
With Perpetual Promotion, Bruce led creative and executional teams to win a number of international awards including: “Best Integrated Promotion” and “Best of Show” PRO Awards from the industry bible, PROMO Magazine, as well as POPAI Awards for point-of-sale design.
Bruce created and/or conducted promotions for Aardvark Hard Apple Cider, Tektronix, U16 Hydroplane, Kraft, Nintendo, Green Giant, Caesars Tahoe, Boyd Coffee, Nabisco, Miller Brewing Co., G. Heileman Brewing, Stroh Brewing, Hicks Muse, AMF/Voit, Nissan, Faberge, Simon & Schuster, Benihana of Tokyo, Washington Dairy Products Commission, International Animation Celebration, Wm. Wrigley Jr., Co. Java Jacket and Washington Restaurant Association; among many others…
Bruce develops integrated, insight-directed programs as a strategic extension of touch point marketing; reflecting the overall campaign while servicing the primary marketing objective – sales.
As national promotion director for the Pabst Brewing Company, Bieber supervised design teams for point-of-sale creative and new packaging thus helping turn a number of the brands around including Pabst Blue Ribbon Beer.
Contact Info
Email
(work)
(home)
Phone
206-691-3883 (work)
Address
Seattle, WA (work)
Seattle, WA (home)
Work/Education
Work Experience
2005 -
Present
PERPETUAL PROMOTION, The Marketing Agency:
Interactive and Integrated Marketing Agency based in Seattle.
Winner International PRO Awards: Best of Show/Best Integrated Promotion from PROMO Magazine. POPAI award winner. Shopper Marketing, Account Specific, Consumer Activation, On- and Off-premise promotion, POS design, retail sales promotion, Web design, eCommerce eMarketing, sweepstakes, contests, Official Judging Organization, POS display, signage.
Product naming, logo, label, packaging and retail display design, mobile and interactive marketing, promotion, design and public relations, media marketing & promotion, retail and channel marketing & promotion, corporate tie-ins, partnership marketing, value-added promotions, permanent, semi-permanent & temporary POS sourcing; touchpoint marketing, viral, buzz and stealth marketing, mobile/Internet/digital/POS & collateral design & production. New product launches.
Seattle, Washington, Portland, Oregon, Pacific Northwest.
The team responsible for turnaround of Pabst Blue Ribbon Beer.
Interactive and Integrated Marketing Agency based in Seattle.
Winner International PRO Awards: Best of Show/Best Integrated Promotion from PROMO Magazine. POPAI award winner. Shopper Marketing, Account Specific, Consumer Activation, On- and Off-premise promotion, POS design, retail sales promotion, Web design, eCommerce eMarketing, sweepstakes, contests, Official Judging Organization, POS display, signage.
Product naming, logo, label, packaging and retail display design, mobile and interactive marketing, promotion, design and public relations, media marketing & promotion, retail and channel marketing & promotion, corporate tie-ins, partnership marketing, value-added promotions, permanent, semi-permanent & temporary POS sourcing; touchpoint marketing, viral, buzz and stealth marketing, mobile/Internet/digital/POS & collateral design & production. New product launches.
Seattle, Washington, Portland, Oregon, Pacific Northwest.
The team responsible for turnaround of Pabst Blue Ribbon Beer.
2004 -
Present
WINES OF WASHINGTON PROMOTION, The Marketing Agency:
NAPA'S WORST FEAR: An interactive and integrated marketing & design agency providing: website design, eCommerce wine shops and wine clubs with compliance software integration, eMarketing, eNewsletters, eBlasts, wine naming, logo, label and packaging design.
Complete integrated services: marketing communications, advertising, design, sales promotion, merchandising, production and printing; including on- and off-premise promotion, wine tourism, agri-marketing, trademarking, wine copywriting, wine notes, vineyard descriptions, wine booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, wine publicity & public relations, media promotion, corporate tie-ins, value-added promotions, couponing, sweepstakes & contests, Official Judging Organization, permanent, semi-permanent & temporary POS sourcing; touchpoint marketing, viral, buzz & stealth marketing, special events, mobile/Internet/POS & collateral design & production.
NAPA'S WORST FEAR: An interactive and integrated marketing & design agency providing: website design, eCommerce wine shops and wine clubs with compliance software integration, eMarketing, eNewsletters, eBlasts, wine naming, logo, label and packaging design.
Complete integrated services: marketing communications, advertising, design, sales promotion, merchandising, production and printing; including on- and off-premise promotion, wine tourism, agri-marketing, trademarking, wine copywriting, wine notes, vineyard descriptions, wine booth design, fleet graphics, shopper marketing, account specific marketing, retail & channel marketing & promotion, wine publicity & public relations, media promotion, corporate tie-ins, value-added promotions, couponing, sweepstakes & contests, Official Judging Organization, permanent, semi-permanent & temporary POS sourcing; touchpoint marketing, viral, buzz & stealth marketing, special events, mobile/Internet/POS & collateral design & production.
Pabst Brewing Company
/ National Promotion Director & multiple Brand Manager
1999 -
2002
National Promotion Director for 4th largest producer of malt beverages in U.S. with annual sales of nearly $800 million
Directed internal and external marketing and sales promotion services for the Pabst portfolio of over 40 beer brands.
Over three year period, participated in the development and production of more than 90 consumer promotion programs, new radio and OOH creative executions, new point-of-sale material for 14 different brands and collaborated on packaging graphics re-design for multiple brands.
Directed internal and external marketing and sales promotion services for the Pabst portfolio of over 40 beer brands.
Over three year period, participated in the development and production of more than 90 consumer promotion programs, new radio and OOH creative executions, new point-of-sale material for 14 different brands and collaborated on packaging graphics re-design for multiple brands.
Education
BS, Communications, 1987
View All
Public stream
Bruce Bieber We thought it was 24/7! College Students Spend 12 Hours/Day with Media, Gadgets - http://shar.es/aElDI
15 hours ago via Twitter
Bruce Bieber We started our quest at Barnard Griffin as a group of eight....WineCHATr | All Posts - http://shar.es/aEeRR
17 hours ago via Twitter
Bruce Bieber Bacon was named "Miss Congeniality" Twitter is 'top word' of 2009 - Puget Sound Business Journal (Seattle): - http://shar.es/aEu7b
1 day ago via Twitter
Bruce Bieber WASHINGTON STATE WINES in WINE SPECTATOR's TOP 100 Local wineries top annual list - http://shar.es/aKSeD
1 day ago via Twitter
Bruce Bieber @PullmanWA Thanks for the article on Washington State Wine - a great read! 1 day ago via Twitter
Bruce Bieber WASHINGTON STATE WINES in WINE SPECTATOR's TOP 100 Local wineries top annual list - http://shar.es/aKSeD
3 days ago via Twitter
Bruce Bieber's connections
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Eric Kunisawa Owner/Founder, Grappos, LLC |
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Joan E. Segal Senior Director, Stephen-Bradford... NY, NY |
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Dave Swift Grass Valley, Kalifornya |
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DANIEL CRACK, KINETICS DESIGN >... CREATIVE DIRECTOR > Graphic... Georgetown, Ontario, Canada |
