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JOHN ARDERNManaging Partner , Really Useful Research & Development Consultancy 40 years in the business includes:- client side with the Co-operative Group and PZ Cussons consultancy side in market research, business development, personal profiling & mentoring as Really Useful Consultancy I've been a market researcher with now 40 years experience in the business. Some say I'm "the nosiest man in Britain". Using these talents to help clients and friends to develop their businesses, through understanding their markets, through "really useful research". Co-authoring a "book" on "You can't be everybody's friend"
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