Peter Desmet

PJ Desmet Commercial Interim Management & Business Development Could be hired by organizations which: • desire to start a new business, enter a new market. Starting with a market- and feasibility study all the way to the actual start and implementation; • need to review their commercial strategy in the face of new market or internal developments; • need a unit to be “revived” and it’s commercial performance to be improved; • require a temporary commercial manager who can keep the operation going (in the fields of sales, marketing or communication); • need assistance or coaching in complex sales situations • … Strengths / USP’s: • Analytical skills, commercial insight, creativity and guts • In essence a generalist, I have always proven able to adapt myself quickly and successfully to new business situations and markets • Fluent in Dutch, English and French • Very well acquainted with both Belgian and Dutch (business) cultures: the differences, the similarities and the does and don’ts. • Communication skills which allow me to connect with all levels of an organisation. Specialties: • Development or review of commercial strategy and implementation of this commercial strategy (including turn around management) • Business Development (as in commercial development, not as in M&A): driving sales, partnerships, opportunities, marketing,… • The indirect sales model (sales through distribution partners) Current assignments: Valspar BV: Commercial Consultancy A marketing study on the European competition of Valspar Refinishes. This study will be form the groundwork for an adaptation of Valspars European Commercial Strategy. The study is conducted in The Netherlands, France, Germany, UK, Italy and the Czech Republic. DIT.: Business Management of a professional theater company Creation and business development of professional improv theater company “DIT.” Setting up the business, the administration, the (mostly online) marketing and sales to theaters and corporate event organizers. Turnover target for season 2008-2009: 300 K€.