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Jim NailPrincipal, Speaking Sustainability Jim combines an analytical mind with a straightforward, no-nonsense style that creates credible and effective communications about a company’s sustainability efforts targeted to core audiences: consumers/customers, employees, investors and business partners. Jim is a 30-year advertising and marketing veteran, learning the fundamentals of branding and communications at top advertising agencies in New York and Boston. Then, he pioneered digital marketing in start-ups and as Forrester Research's lead analyst on how the Internet was changing marketing strategies and tactics. |
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