Don Lafferty

Owner, Philadelphia Digital Marketing

After spending four years flight testing guidance systems for the US Air Force's Central Inertial Guidance Test Facility at Holloman AFB, NM, I broke into technology sales with Trinkle Sales, Inc., one of the most highly respected and largest passive-electromechanical component manufacturer’s representative firms in the US. Since then, I’ve worked directly with engineering functions at the OEM level to ensure print position for the companies I represented. I also worked closely with distribution where applicable to ensure a robust local supply chain was in place to support my OEM requirements. I’ve designed and conducted sales and product training for Fortune 1000 and Fortune 500 companies such as 3M, Avnet, Cooper Industries, Flextronics International and others resulting in billions of dollars in increased revenue for the companies and their salespeople. I’ve written numerous articles for industry publications and consumer markets, and have crafted corporate messaging and communication for a wide variety of technology companies. I continue to pursue strategic challenges which allow me to capitalize on my expertise in the technology sector as well as my strong background in writing, sales, social media, and marketing communications.