Ed Soehnel

Fullbar, LLC

PROFESSIONAL PROFILE: ► Experienced in leading consumer product/service companies, from start-up through exit ► Background includes technology/internet, digital products and consumer packaged goods (CPG) ► Strong skill set in marketing, sales, branding, product development, finance and outsourcing ► Interests: Technology, Social Media, Mobile/Wireless, Consumer Marketing, Consumer Branding, Retail/CPG, Financial Markets SUMMARY AND RESULTS ► Commercial education company: increased sales by over 20% and profit by more than 5% ► CPG start-up: In 15 months, took sales from $1 mm to $25 mm annualized ► Technology turnaround: in 15 months, directed re-development and launched with TV network affiliate ► Technology turnaround: In 6 months, directed re-development and launched with pro sports venues ► E-learning company: In 8 months, built national sales organization that exceeded sales goals by 10% ► Social technology start-up: In 24 months, raised funding, launched product and sold company for 7X ROI ADDITIONAL PROFESSIONAL INFORMATION ► LinkedIn Profile: http://www.linkedin.com/in/edsoehnel ► Resume/CV: https://docs.google.com/Doc?docid=0AW3QMv-jQxTtZGN4amM0NHRfM2M2dGI0Zw&hl=en ► Online Social/Activity Stream: http://friendfeed.com/edsoehnel?format=atom