Kay Kelison

Social Media Strategist/Principal Talent Sourcer, Microsoft Corp -Advertiser and Publisher Solutions Group (APS)

Summary A seasoned researcher and social media strategist; creative, strategic and passionate with 11+ years of exceptional experience. Knowledge of web 2.0 technologies and social media platforms. Proven aptitude identifying opportunities, implementing solutions, and increasing visibility through video, blogs and social networks. Experience with international teams and diversity initiatives. Responsible for strategy and development of marketing Internet-based social media / social networks communities, including the development of Blogs, MySpace, Facebook, Linkedin, Twitter and online video on YouTube. Speaking engagements which include executive round tables, business marketing and leadership teams, MBA, and SourcCon, etc. Core Strengths Implementation of online media outreach and viral campaigns. Promoted messaging that drives traffic to company’s website by establishing and cultivating positive relationships via social networking mediums. Implementation of website optimization strategies, through search engine submissions. Submitted information to key websites and online bulletin boards, PR new channels, through specialty news posts, webzines, podcasts, etc. Developed and managed social networking profiles on websites including LinkedIn, Facebook, YouTube, Twitter, etc., intended to increase brand awareness and drive traffic to the site. Proficient Internet writer and blogger; contributed to and optimized web presence through news and article postings in blogs, news groups, and other social networking platforms. Increased brand awareness by actively engaging in consumer and industry blogs, video sharing, online chats, wikis, etc. Coordinated social media activities resulting in increased traffic to the site. Researched and discovered of new media channels and marketing strategies increasing brand awareness for overall visibility. Identified and monitor new media trends and provided insight on the latest trends to help enhance perception and visibility of the company brand. Consulting and support services in online marketing, email marketing, web development and creative development. Encouraged quality communications with customers through the execution and implementation of effective email marketing strategies.