Eric Yaverbaum

Eric Yaverbaum co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president until it’s successful merger in 2006. Yaverbaum currently runs Ericho Communications (www.erichopr.com) .He brings more than 25 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic and creative media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology and professional services markets and building brands such as Jose Cuervo, Smirnoff, Sony, TCBY, Mrs. Fields, Subway Sandwiches, IKEA Home Furnishings, Domino’s Pizza, Juice Energy Inc., Tappening, H&M and American Express, among many others.

He also is a frequent talk show guest on national and regional television and radio programs, including CBS This Morning, The Today Show, CNN, Larry King Live and Fox and Friends. Yaverbaum wrote the best-selling book I’ll Get Back to You (McGraw Hill 1998). He is also the author of the first and second editions of Public Relations For Dummies (Wiley Books) which is required reading in marketing classes at 57 universities in the United States. His third book, Leadership Secrets of the World’s Most Successful CEOs (Dearborn) sold over one million copies and has been translated into 13 languages. .Eric’s next book, Everything Leadership (Adams) comes out in May 2008. He is currently writing How to Get Heard: What the World’s Most Successful Bloggers Can Teach the Rest of Us.

Eric was an active member of the highly selective Young President’s Organization for over a decade, where he was the Chapter Chairman in NYC. Eric’s widely acclaimed “Walk A Mile in My Shoes” campaign helped push increased spending on stem cell research through the house and led to his being named one of the heroes of public relations industry by industry bible, PR Week in 2006. His current agency partnered with long time business partner DiMassimo Goldstein (www.digobrands.com) to create a “brand” for tap water called Tappening (www.tappening.com) which Good Morning America proclaimed one of the hottest products for 2008.