John Vachalek 10 connections

Giving for Free - Strategic or Silly?

You always hear people say, "there's no such thing as free..."  While this may be true in some cases, there are a multitude of exceptions to this antiquated rule.  When you're in business, sometimes giving things away for free is beneficial.  In fact, many times, giving s more »

Transparency in Marketing

There is a lot of talk today about transparency in marketing and what this means.

A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those pr more »

Online Search Reverse Engineering for Success

The successful Online Marketing of a Website requires a very different approach than the conventional marketing techniques used to market most other products and services. 

Historically products were made, perhaps based on some level of market research, and then they were tak more »

Your Employees are The Brand

Company heads and CEO's nationwide spend hundreds of millions annually, "branding" themselves.  They collectively sit and decide who they want to be.  They come up with this great idea on exactly who they want and need to be, an idea that is guaranteed to set them apart from t more »

Usability Testing: Do it Early and Often for a Great Website

 
Usability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that designers, developers and clients will never discover because they are too close to the project and too familiar with the content.
Typic more »