Eric Hansen

Eric is the founder and CEO of SiteSpect, Inc., and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine. Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School. Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received his B.A. in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.