Andrea Falchi

New Media and Innovation, www.andreafalchi.it

I started as engineer and logistics specialist but very early converted to traditional marketing and business management with Procter&Gamble first and internet with eBay after. Now I am New Media and innovation expert and consultant. ****************************************************************************************** Risk taker, I left a secure career at P&G to manage marketing and operations at iBazar, an online auctions start up that was then bought out by eBay where I had very high level exposure in the International business development while directing the Italian marketing and operations. With the experience and network built I moved to the next challenge: my own New Media and Innovation Consulting activity. I work on selected projects while growing my network and knowledge and I continue to participate in teaching and training programs. Specialties Start up and Tournarounds, Business and Strategic Planning, International Business Relations, Brand and Project Management, Team Set Up and Training, International Networking, Consumer Marketing, eCommerce, Classified Advertising, Social Networking, Mass Market, FMCG.