Edward Rajewski

Director, Retail Strategy, DW+Partners

I have spent the lion’s share of my career developing complex consumer centric programs, positioning brands, delivering strategic, tactical and creative solutions in a breadth of disciplines. I've analyzed and streamlined methodology and collaboratively structured partnerships and strategic alliances for a number of clients. I am able to bring a strong analytical background and a proven track record in relationship building. My professional genealogy traces back to my early days at Loblaws, directing and managing teams in support of the executional process, where I truly learned to understand what it takes to turn vision into reality. Extensive stints consulting for companies like Shoppers Drug Mart, Universal Music, Duty Free Americas, Christian Lacroix, General Mills and in support of such notables as Evian, Kraft, Safeway and Coca Cola might show how comfortably I am able to maneuver among global, national and retail brand philosophies.