Matthew Borten

VP Content Development, Production & Programming, CaerVision Healthcare Digital Media Network

MATTHEW A. BORTEN 137 Kent Oaks Way Gaithersburg, MD 20878 (301) 869-6288 home (301) 467-5979 mobile matt.borten@starpower.net PROFESSIONAL EXPERIENCE: 2008 - 2009 CaerVision Heathcare Media Network, Frederick, MD VP Content Development, Production & Programming Provide branding direction and oversight of all content development for healthcare related, place-based media network. Work with executive management team to establish advertising and sponsorship models, content creation and marketing efforts, and develop strategic partnerships with content creators and/or licensing sources. Provide advice and guidance on new business development and business practices related to media/content development and programming. Oversee all creative and programming strategies for "narrow-cast" media network in healthcare verticals and beyond. March 2006 - February 2008 Retirement Living Television, LLC, Columbia, MD Executive Producer / Program Development First producer/content developer, second overall employee, ever hired at RLTV Managed a production team of 30 people including Story Developers/Researchers, Producers, Writers, Video Editors and Graphic Designers/Animators. In 2006 created RLTV's premiere program, "The Daily Apple," which is among the network's highest rated programs and is still among the most popular shows on air; program has been sold in several international territories as well. Program was awarded Telly Award in 2007. Developed and created "Viewpoint," a news magazine formatted show that mixes both hard-hitting investigative stories (a few that are influencing public policy direction) with lighter, human-interest features focused on issues of concern to the 55+ TV audience. Hosted by Lea Thompson, of NBC News and "Dateline" fame. Program earned two Emmy Awards in 2008. Development of several programs to launch in 2008-2009 2005 - 2006 NetBlender, Inc., Alexandria, VA Vice President Business Development & Professional Services Managed the business development and content creation of a small, start-up interactive multimedia firm that invented the world's first fully-functional WebDVD platform (content partners included Sony Pictures Home Entertainment) - left to start RTLV 1996 - 2005 Visions Unlimited Productions, Inc., Gaithersburg, MD President (Owner) -- Writer/Producer/Director/Editor Develop & produce non-fiction entertainment programming for domestic and international television broadcast; develop & produce interactive multimedia/advanced television/iTV applications; devise, supervise and administer marketing and communications programs and events for major trade associations, corporations, public service entities and broadcasters; administer and supervise business development initiatives; plan, devise and conduct market research, focus group testing, product prototype development, market trial administration and testing. Highlights include [see Discovery Communications, Inc. positions below]: 2004 Director / Co-Producer -- "Baseball: The Ripen Way" a 3-part DVD skills development and training series aimed at youth baseball players; worked with Cal & Billy Ripken and dozens of youth baseball players at the Ripken Baseball/Iron Birds facility in Aberdeen, MD over the span of three weeks in the fall of 2004; elaborate 3-camera shoot with crane/jib; production values of DVD program are of highest caliber in sports training market, including split screen analysis of MLB footage vs. youth baseball players. 2003 - 2004 Writer-Producer -- "TechKnowledge" a 13-part documentary series for The Science Channel (Discovery Networks); responsibilities included story concept development, writing, producing, directing, and editing segments, devising graphics and animation sequences, managing all host on-camera location shoots, supervising budget and deliverables schedule. 2001 - 2002 Executive Producer, Director & Co-Writer "Life Aboard," a one-hour pilot for 3-part documentary series hosted by Walter Cronkite; secured independent investment for pilot development; distribution, co-production partners and/or commission deals sought but never secured. 2002 Writer-Producer-Director-Editor "The Big Demolition," an independently produced, family-oriented documentary home video program focused on the world of building demolition. 1996 - 2005 Field Producer Extra, Access Hollywood, ESPN, Fox Sports, and others on Mid-Atlantic regional stories -- program segments were often broadcast the same day; many stories were pressing issues or "hot topic" stories often leading broadcast. 1997 - 1998 Producer-Director-Editor & Co-Writer "Operation In Orbit: Hubble Telescope's Space Doctors," a one-hour television documentary about the daring and complex Hubble repair mission STS-82; the program has aired in territories throughout the world and has been sold as home video product since 1998. 1998 - 1999 America's Voice Television Network, Washington, D.C. Lead Producer "Take Action America" Developed concepts, supervised scripting and creation of all visual elements and packages by staff of four Segment Producers for daily primetime flagship program of the network; supervised six Field Reporters; administered booking of guests; Line-Produced live, two-hour nightly national broadcast of program; produced and edited program elements and special presentations for the show; auditioned and hired new host of program, Peter Barnes (formerly of CNBC); coordinated redesign of the entire network's graphic look, promos, teases, etc.; and developed and produced specials for network. 1992 - 2000 Discovery Communications, Inc., Bethesda, MD (now located in Silver Spring, MD) 1996 - 2000 (long-term consulting contract through VUP, Inc.) Supervising Producer "Discovery Now Annual Presentation" Devised operational budgets, directed creative execution, and managed logistics for all video production for DCI's elaborate, multi-media and live-action event for four consecutive years; supervised segment producers and technical crews during the production of up to 20 video segments in locations throughout the world, produced concurrently over a three month span from conception to final presentation; also supervised and coordinated all post-production activities, devised the thematic and graphic design of each year's presentation, and directed the on-site production of the annual live events. 1999 - 2000 (long-term consulting contract through VUP, Inc.) Director, Content Development Advanced Television - Discovery Digital Networks Developed concepts, executive produced programs, designed user interfaces and navigational features of interactive television and broadband convergent applications (Web-based content merged with television programs); negotiated deals with service providers; evaluated emerging technologies; devised & managed unit budget; devised and supervised marketing and communications for unit at trade shows; supervised marketing and consumer feedback tests. 1994 - 1996 (DCI staff member) Producer Discovery Channel Broadband Interactive Television This Research & Development Group of DCI pioneered broadband interactive television content delivery format; my role included writing, producing, directing, and editing numerous original interactive video segments and programs; my role also included designing user interface prototypes and coordinating focus group testing and market trials. * Highlights of the R&D effort included: Discovery's iTV prototypes became the most sought after conceptual design in the iTV industry, eventually becoming the industry defacto standard; the effort positioned Discovery Channel as an innovator at forefront of the emerging world of iTV; the group gathered valuable market research data through focus group process that impacted other areas of the company, most notably the Discovery Channel Online group at DCI. 1993 - 1994 (DCI staff member) Writer/Researcher Writer/Researcher Group, Discovery Networks Series and specials production, program development, editorial research for Discovery Channel, The Learning Channel, Discovery Networks International 1992 - 1993 (DCI staff member) Program Evaluator Program Evaluation Department, Discovery Networks Program development & acquisition, editorial review and analysis for Discovery Channel, The Learning Channel, Discovery Networks International EDUCATION: University of Southern California, Los Angeles, CA School of Cinematic Arts [formerly School of Cinema-Television] Master of Fine Arts Film & Television Production [emphasis Writing & Directing] Cum Laude May 1991 Duke University, Durham, NC Bachelor of Arts Writing for the Media/Film [a self-designed, independent major] Cum Laude May 1986 PERSONAL INFORMATION: Born in Washington, DC; married, two children; Adjunct Professor at American University School of Communications (graduate courses in Film/TV Production); former President & Board Member of ITVA-DC.