Anders Aanderud-Larsen

Channel Marketing Manager, IBM

I’m part of the IBM Nordic Partner Marketing team with focus on enhancing and increasing our ability to collaborate with our Business Partners. I’m responsible for the IBM Skills for Growth secondment program were we rent out IBM’ers to IBM Business Partners. I have managed this program as part of our skill development program for the last 5 years. I have extensive experience in channel management and channel development within the IT industry. I was part of IBM EMEA Channel development team with EMEA management responsibility, both budget and people management. I was responsible for a Dutch development Centre (8 developers) (IBM) located in Uithoorn, the Netherlands for two years. During the years in EMEA Channels sales operations I was part of a World Wide team with responsible for the development of our Partner sales program and Partner extranet/portals. The objective was to increase sales though partners by providing enhanced self service information, education and e-commerce solutions. One of my personal achievements was the development and deployment of a world wide News and Information system which is currently deployed in all IBM geographies and supports 12 languages. Prior to the EMEA assignment, I was responsible for IBM System p, channels, Nordic. I was responsible for the development and deployment of a 2Tier distribution model in the Nordic for both IBM System p and IBM Storage. Prior to this period I have had several client manager/executive positions within IBM since my start in IBM in 1986. I have excellent sales records.