Mark Benson

Managing Director, Chief Marketing Officer, Double Rock Corporation

Mark E. Benson is a senior-level strategic, results-oriented marketing executive with a track record of hiring, training, motivating and developing highly successful marketing teams. Mr. Benson has led integrated marketing and communications departments with programs that positively impacted employees, customers and shareholders -- taking successful companies' marketing organizations to the next level. Mr. Benson presently serves as a marketing consultant with clients including Wells Fargo & Company and Hasbro, Inc. and most recently was Chief Marketing Officer for Key Bank USA, National Association's Champion Mortgage - a division of KeyCorp (Key). During his tenure at Key, Mr. Benson rebranded a twenty-year-old company in 6 months, realized a 70% sales increase in 1 year with a 20% reduced marketing budget and guided the company from a regional to a national company with $2 billion in annual sales. At Wells Fargo, the 4th largest bank in the United States by assets and the 2nd largest bank by market capitalization, Mr. Benson strategically developed and tactically executed Wells Fargo's first marketing audit, specifically, aligned brand marketing and direct marketing to improve the efficacy of lead acquisition and client retention through an integrated marketing program. Mr. Benson's experience includes 20 years of classical brand marketing and direct response marketing with a track record of providing successful integrated marketing programs and highly effective business strategies. Mr. Benson has strategically built brands and positioned companies as industry leaders. Mr. Benson's expertise includes all aspects of integrated marketing including advertising, marketing, public relations, corporate communications, marketing communications, digital marketing (including web design, search engine optimization, search engine management, social networking and online advertising), customer relationship management (CRM), business development, product development, consumer insight and market research. Mr. Benson's various senior-level positions also include Executive Vice President, Marketing for the Economic Development Corporation in New York City and National Director of Marketing and Communications for the global financial services company DCI. In addition, Mr. Benson serves on the Advisory Board of The Advanced Marketing & Media Group, LLC.