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Mary HodorowskiPresident, Healthcare Communications Network As founder and president of a successful marketing communications company specializing in healthcare, I have extensive experience in developing and implementing strategically focused promotional and educational programs for healthcare providers and patients. I have worked in almost all major therapeutic categories, business channels, and media for leading companies in the healthcare industry, including Bayer HealthCare, Boehringer Ingelheim, Bristol-Myers Squibb, Roche Laboratories, IMS Health, Medco Health Solutions, and several Johnson & Johnson operating companies:/Personal Products Company, Johnson & Johnson Consumer Products, and Ortho-McNeil Pharmaceuticals. My strengths are strategic planning, creative development, and a resourceful, thorough approach to implementation that emphasizes innovation as well as effectiveness. I have a depth of experience and broad knowledge of industry trends as well as insights into the delivery of healthcare from the perspective of the patient, provider, payer, managed care organization, pharmaceutical company, pharmacy benefit manager, and employer. My passion is finding ways to help people tap into their own innate wisdom and gain the knowledge and confidence they need to lead healthy and productive lives. I have developed an expertise in this area working with clients like Medco, Bayer and Boehringer Ingelheim on patient programs for diabetes, high cholesterol, congestive heart failure, menopause, pulmonary disease, and gastrointestinal disorders. Previous experience includes Senior Vice President of a leading advertising agency where I was responsible for business development and account supervision of special projects for leading brands like Tylenol® and Ortho’s oral contraceptive franchise. |
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