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Tektronix
Portland, Oregon

Professional Summary

Insightful engineer offering over 20 years of experience in developing and commercializing new technologies ranging from stealth applications, to RF and microwave components, to commercial wireless applications. Unique combination of R&D, technical marketing and international business experience in various leadership positions.

Contact Info

Email
(work)
Address
Portland, Oregon (work)

Work/Education

Work Experience

Tektronix / Marketing Manager
2006 - Present
Marketing lead for RF business. Defining key markets, developing primary messaging and driving go-to-market strategies. Leading efforts across three major product lines, four regional marketing teams and several external agencies. Outbound marketing includes press events, trade shows, seminars, internet, videos, advertising and field sales tools. Regularly manage and review worldwide plans and budget.
Agilent Technologies / Product Marketing Specialist
2002 - 2006
Senior marketing resource focused on defining and growing emerging business opportunities and developing new marketing techniques.
HP / Agilent / European Market Segment Manager
1998 - 2002
Oversaw wireless, component manufacturing and internet infrastructure businesses. Built and managed several effective teams of product line managers in multiple business groups. Managed multi-cultural and remote teams throughout four countries.
Hewlett Packard / Marketing engineer
1994 - 1998
Led development of several key business areas within Santa Rosa Systems Division. Created processes which reduced workloads and increased productivity in marketing of custom systems.
Lockheed Martin / Senior R&D Engineer
1986 - 1994
Senior R&D engineer in radar/observables/test engineering, cleared for top secret & special access.
Texas Instruments / R&D Engineer
1982 - 1986
R&D engineer in Antenna and Microwave laboratory cleared for top secret & special access, focused on antenna and material measurements.

Education

MSEE, electrical engineering, 1990
BSEE, electrical engineering, 1982
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wally arceneaux is interested in new work opportunities       Dec 3, 2008

wally arceneaux updated his profile Dec 3, 2008

New about meInsightful engineer offering over 20 years of experience in...
New interestsStrategic creative thinking, Cross-team collaboration, Enthu...
wally arceneaux's connections
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Jon Hammarstrom
Sr. Marketing Manager, Video...
Beaverton, OR USA
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Winfried Schultz
Marketing Manager Video & RF...
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Dick Aal
Santa Rosa, CA
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Linda Lim
Life Science /Technical Recruiter...
San Jose, CA
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John Colen
Business Development, Agilent...
Santa Clara, CA
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