Carlos Plaza

Graphic Designer/Creative/Art Director, Levenger

Professional Resume as of 05/09 Carlos Plaza Plaza Design Group 561-573-7094 plazadesigngroup@gmail.com RESUME: Graphic Designer/Creative/Art Director Multitasking High-level Graphic Designer/Creative/Art Director with over 20 years of experience and a broad range of expertise in international marketing communications, custom publishing, advertising and graphic design. Fluent in Spanish and English. Experience: 2007 to Present: Graphic Designer/Creative/Art Director, Plaza Design Group. Ocean Ridge, FL 2006-2007: Senior Graphics Manager, Travelpro International Group, Inc, Boca Raton, FL. 2003-2006: Lead Creative/Art Director Specialty Publications for American Media. Boca Raton, FL 2002: Creative/Art Director,The Boca Raton News,The Delray Beach News and B Magazine. Boca Raton, FL 2000-2001: Senior Creative/Art Director, Greene Beech Advertising & Design Group. Ft. Lauderdale, FL 1997-2000: Graphic Designer/Creative/Art Director, Galaxy Latin America/DIRECTV. Ft. Lauderdale, FL 1996: Art Director, Daniels & Roberts/Advertising & Design, Boca Raton, FL. 1995: Art Director, Media Design Systems/Advertising and Design Systems, Miami, Florida. 1994: Art & Design Director, Boca Raton Magazine. Boca Raton ,FL. 1988-1993: Publisher & Art Director, Magazine ESTILO. Caracas,Venezuela. Education: 1984-1988: B.A.The Design Institute of Caracas Technical Fluency: Computer Graphics/Desktop Publishing Apple/Macintosh-based applications specialist Software: QuarkXPress, Adobe Creative Suite 2 - InDesign, Photoshop, Illustrator, Apple Keynote, Apple Pages, Apple Numbers (Apple iWorks Suite) -------------------------------- Carlos Plaza / Marketing / Advertising / Graphic design experience : 2007 to Present: Graphic Designer/Creative/Art Director, Plaza Design Group, FL. Creative/Art Direction and Graphic Design for clients such as Travelpro International Group, FAU - Florida Atlantic University, The Boca Raton News, America Media (AMI), Seabourn Cruises, Social Affairs Magazine, Prestige Coupons and many others. Projects have included design and execution of marketing materials; packaging; advertising creative and art direction; magazines; book jackets; signage creation and design, quarterly newsletters and special publications. Other past experience: As Senior Creative/Art Director for the Latin American & Hispanic Marketing division of Greene Beech Advertising & Design Group my main focus was on forming a new Latin American & Hispanic Marketing Unit to serve South Florida- and US-based companies focused on reaching growing Latin American and US-Hispanic business-to-business and consumer audiences. Located at the company’s Ft. Lauderdale headquarters, the unit is staffed with four multilingual professionals who, together, hold more than sixty years of corporate and agency experience in advertising, publishing, marketing, communications, public relations, graphic design, and account management. Some of Greene Beech’s multinational clients include American Express, DaimlerChrysler, GLA/DIRECTV, Delta Airlines, MCIWorldCom, Mitsubishi Motors,Telcel,Tellabs and others. As Graphic Designer/Creative/Art Director for the Marketing department of Galaxy Latin America/DIRECTV, I have been responsible for generating advertising and promotional concepts for various media, including newspaper and magazine advertising, outdoor advertising, point of purchase, TV and on- air promotions for markets throughout Latin America. This includes both the creation and design--as well as technical implementation--of advertising campaigns for Brazil in Portuguese; the Caribbean in English and several other countries in Spanish. In addition to my role in marketing, I work closely with the programming department adapting advertising concepts to onair TV promotions to various subscriber-oriented markets. As Art Director, Latin American Division, for Daniels & Roberts Advertising & Design, I was responsible for generating concepts and design for accounts such as Sony, Microsoft, Polaroid & Acer Computers for the Latin American market and Sensormatic, Dole and Coulter for the American market. Throughout these projects, I created and designed print and TV advertising, packaging, catalogues and POP materials. Over that year, my primary focus was on the marketing and creative design for the launch of Mircrosoft Windows 95 and Acer Aspire in 10 Latin American countries. -------------------------------- Carlos Plaza / Publishing experience: Lead creative/art director on a number of specialty publications for AMI in Boca Raton, magazines driven by specific newsworthy events, people or trends. Some of the most noteworthy of these include a publication devoted to post 9/11 coverage; a Dale Earnhardt tribute; a Johnny Carson retrospective and many, many others. These magazines were usually delivered in response to a specific news event and were conceptualized, designed and produced in a matter of days—even hours—to maximize their impact on the newsstand. Apart from that I also designed all the covers for their book division and the MiniMags.The last project I developed with AMI was the the art direction and design of SLY Magazine for Sylvester Stallone. As Design Director for Boca Raton magazine, I was responsible for the conceptualization and execution of all design for a 25-year old award-winning upscale South Florida lifestyle magazine; the design of all promotional materials; selected advertising design and the design of all other “collateral” projects. The magazine was one of several publications produced by its company, JES Publishing, projects that include the annual publication of the Boca Raton Chamber of Commerce, the annual Worth Avenue magazine published by the Worth Avenue Merchants Association and the flagship issue of Mizner’s Dream, an annual publication of the Boca Raton Resort & Club. Incidental design projects included a newsletter for a local country club,The Las Olas Boulevard Map and various pieces associated with the company’s marketing and sales functions. Ancillary responsibilities included supervision of all aspects of magazine production; interface with all vendors; participation in editorial planning and design and associated departmental management and budgeting responsibilities. As Art Director of Media Design Systems/Advertising and Design Systems I was responsible for designing and creating finished art on advertisements and editorial pages for regional sections in national publications such as Architectural Digest and Vogue Magazine including pre-press production on location. Also the creation and design of all collateral projects and promotional materials, corporate image, catalogs, and various types of designed materials for certain clients. My role at Estilo magazine encompassed all aspects of publishing, from the business start-up of the bimonthly arts publication to its marketing, editorial content and design. I conceptualized the product, secured investors and was responsible for it on a hands-on basis from its inception to its production, overseeing a staff of 12. During my tenure at Estilo, I saw circulation rise from 7,000 locally to 25,000 internationally. The magazine was recognized as a successful point of focus for the South American arts community and showcased critically recognized artists of international stature from all disciplines. The magazine was given awards by many Venezuelan groups and by Art Miami,Art Chicago, Fia-Caracas and the Bogota International Art Fair, among others. My online portfolio of work samples is available at: http://plazadesigngroup.viewbook.com/resumeportfolio#/1/