George Herrera

President/CEO, Herrera-Cristina Group,Ltd.

George Herrera is the founder and President & CEO of the Herrera-Cristina Group, Ltd, a Hispanic-owned, multidisciplinary management firm, specializing in marketing, communications, corporate diversity, public affairs, event planning, and research. Founded in 2003, with offices in New York City and Washington, DC, the Herrera-Cristina Group has an impressive roster consisting of Fortune 500 companies and national organizations as clients. Mr. Herrera is currently an Independent Director of the Board of Directors of Wyndham Worldwide Corporation, where he serves as Chairman of the Corporate Governance Committee and is also a member of the Audit Committee. Prior to joining the Wyndham board, Mr. Herrera served as a member of the Board of Directors of the Cendant Corporation, having replaced former Secretary of Defense the Honorable William S. Cohen. Cendant brands included: Avis/Budget, Orbitz, Century 21, Coldwell Banker, ERA, Cheap Tickets, Jackson Hewitt, among others. Mr. Herrera also serves on Burger King Corporation’s Diversity Action Council (DAC). Made up of BKC professionals and outside thought leaders, the DAC serves as an independent, working advisory board for the formulation and evaluation of BKC’s diversity development goals. Prior to establishing Herrera-Cristina Group, Ltd. Mr. Herrera was President & Chief Executive Officer of the United States Hispanic Chamber of Commerce (USHCC), a position he was elected to in August of 1998. As head of the USHCC, Mr. Herrera was primarily responsible for communicating the interest of over 1.5 million Hispanic-owned businesses across the country to both the private and public sectors, and addressing critical economic issues that impact Hispanic entrepreneurs. Mr. Herrera is the Creator of the national syndicated television show “Hispanics Today”, which is seen on NBC, CBS and ABC networks throughout the United States. Viewed by over 30 million viewers weekly, Hispanics Today showcases the accomplishments of Hispanics in business, politics, sports and entertainment. As a result of its popularity and consistent ratings success since its inception in 1999, Hispanics Today spawned from a monthly television show (1999) into a weekly, syndicated news-magazine series, in 2001. In 2001, Mr. Herrera was inducted as a Fellow, Wharton Society of Fellows, Wharton School, University of Pennsylvania.