Rommey Hassman

Social Marketing, Nation Branding & Political Advertising, Mindspace Strategy

Lecturer, brand strategist and human rights activist. Adjunct Lecturer of Social & Political Marketing at the School of Business Administration; Political Advertising at the School of Communications; Communication Strategy at the School of Government & Policy; Interdisciplinary Center in Herzliya. A graduate of the School of Economics (BA) and School of Business Administration at the Hebrew University (MBA). MarCom and brand strategy consultant. Formerly the director of the strategic research & planning departments at Gitam/BBDO and Fogel-Levine/O&M advertising agencies. Owner of Hassman Marketing Strategies. Consultant to leading officials, corporations and organizations in the government, non-government and business sectors in Israel (including the Ministries of Finance, Education, Health, Industry and Commerce, and Tourism; the Export Institute; Osem; Bank Mizrahi; the Israel Cancer Society; Hypercol; the Jewish Agency for Israel; Hogla; Tempo; Tambour; L'Oreal; Macabbi Healthcare Services; National Center for Transplants; National Road Safety Authority; Shatil - The New Israel Fund; Sony; Sunfrost; Ford; Tadiran; and Tnuva). Until recently a research fellow at the School of Government & Policy, faculty of Social Sciences, Tel-Aviv University. Coordinator of advertising studies at the Tel Aviv College of Management, and business administration studies at the School of Tourism. Secretary of the International Advertising Association Israel chapter. Published articles in his field of expertise and hosted a radio talk-show on the topic of marketing. Served as Board of directors' Chairman of the Israel AIDS Task Force (IATF), and led the 1997 struggle of health organizations to expand the budget for pharmaceuticals and amend the National Health Insurance Law. In his capacity as chairman, he helped turn the IATF into one of the most influential health and activist NGO in Israel. In recognition of his public service, in 2002 he was named "Marketer of the Month" by the Israel Advertisers' Association, and in 2003 "Honorary" of the LGBT community in Israel.