Justin Lim

General Manager, Pann Auto

What started as a passion for the automobile has led me through this great path and landed me right here. Being a licensed Personal Financial Rep for a large commercial bank, funded my first few automotive projects and the passion grew. Wanting so badly to be involved with the big picture, I left the bank to become a tuner shop employee at Pann Auto Performance in San Diego, California. From there, a good friend asked me to become a free lance automotive journalist for Import Tuner Magazine, after a year of writing, the same friend asked me to take on a staff position at a newer magazine, Tuner Performance Reports, where I became a Sales Executive and learned the other side of the magazine business. After great success with building the foundation for TPR, I was offered an Account Executive position with a Los Angeles based media group, Overamerica Media Group, who was responsible for C16 Autostyle, Vapors, and BPM magazines. From there, I felt the need to experience the business from the client end and accepted a position as the Supervisor of Dealer Training and Events for Falken Tire Corporation. After almost 15 years in the Automotive Aftermarket industry, I decided it was time to help everyone I had met along the way with everything I learned on that same path.