Phil Greco 134 connections

Currently leading the CoxTV development and operations organization. This team services 11 TV station websites distributed across the county with a reach of 9 million unique monthly visitors. In many markets our websites are considered a leader in breaking news, weather, and entertainment. The team consists of 14 people ranging in skills that are distributed across different organizations, with our primary vendor being Internet Broadcasting (IB). The team includes, content producers, UX & Ad designers, UI & Java developers and a diverse operational staff.

Joined CoxTV during the final stages of a large site redesign and rollout effort that was experiencing software quality and schedule challenges. I immediately applied a new project management process, agile development and software quality improvement techniques. This resulted in project meeting its new deadlines with high quality results. In the end the project was considered a major success.

Partnered with our TV stations, IB and MyWeather to redesign and implement a new weather product and weather redesign. This change increased weather page views across all stations by 300%.

Successfully worked with LSN Mobile to redesign and implement our TV stations mobile and iPhone application. As a result, our mobile page views are up 70% compared to the prior year.

A member of the Internet Broadcasts Technical Architecture Committee that is responsible to setting the company’s software and infrastructure roadmap. Played a key role is the creation of new SLA’s, data center improvements, and new development & QA environments.

Converted our Ad Severing engine over to the Adify system and rolled out ad trafficking to all of our TV stations. This effort saved the company $500K and provided better control over the ad serving revenue.

Played a key role in defining and leading the newly formed Portfolio Management function. Responsible for helping AutoTrader evaluate, prioritize, budget, and recommend projects that will provide the greatest value and contribution to the organizations strategic interests. This includes reporting to executive management the overall health of the IT portfolio, which encompasses over 35 efforts, a staff of 350 employees, and an estimated 25 million dollar budget.

Successfully established a common set of estimating best practices across AutoTrader. Designed a repeatable communication vehicle to inform the IT department about new initiatives, changes to existing schedules, budget updates and hiring needs.

Routinely partnered with Product Management and Sales teams to help them evaluate project initiatives, potential solutions, formulate ROI models, risk mitigation plans, and the overall health of the portfolio.

Successfully lead the User Interface and Content Management Engineering teams. The groups’ main responsibility was the design, development, implementation and maintenance of AutoTrader.com and Dealer Community websites. These sites are the central part of the company’s financial strength and handle just over 15 million unique visitors each month with over 3 million cars listed. Started the group with 7 staff members and personally grew the team to 28 members and 4 Associate Mangers over a 9 months period.

Frequently partnered with Product Management to understand business objectives, provide technical assessments, UI recommendations, risk analysis, and accurate development estimates. Highlights include, developing consumer personas, a personalize section called MyAutoTrader, improved usage of our content management system, keyword search functionality, and numerous AJAX features

Responsible for the development and implementation of enterprise wide business applications that improve the companies’ ability to deliver national claims service to 34 Blue Cross Blue Shield Plans that serve 7000 users. Successfully managed 15 project initiatives, a staff of 5 project managers, 30 EDS developers and an annual budget of 5 million dollars. Responsibilities include determining how the current claims system should be transformed to support new business products and technologies. Further responsibilities include setting development and project management standards, customer expectations, contract negotiations and staff / vendor management.

Application Development Manager responsible for partnering with senior business management to design, develop and implement new applications. Responsibilities include adding functionality to the existing claims system, the creation of new financial applications and the implementation of provider profiling tools (HPR). Successfully managed a staff of 4 project managers and 11 developers with an annual budget of 2.5 million. Further responsibilities include the creation of project proposals, setting development and project management standards, customer management, ongoing system support, and staff development. The first IT manager to successfully partner with the Marketing Department in selling new products to prospective customers and healthcare brokers. I received a Management Recognition Award for my achievements in 1995.

Lead Strategic Planning Analyst responsible for providing upper management and business units with consulting services and technical expertise on the advancement of the districts financial systems, the IT Strategic Implementation Plan and the usage of new client/server hardware and software. Project Manager responsible for the evaluation and implementation of a district wide LAN based e-mail solution to replace OV/400. Also advanced the development and implementation of improved PC support strategies, standards and procedures.

Project Manager responsible for designing, coordinating and implementing the conversion of remote offices to new gateway, network, workstation and Lotus Notes software. Routinely performed product evaluations and extensive testing and researching of various types of PC hardware and software for use and distribution within MetLife’s Investment Information division.

Provided onsite installation and technical support for various IBM compatible software packages, PC’s, printers, monitors, and mainframe terminals.