Professional Summary
I am the founder of The Marketing Compass, the customer attraction system for small business owners.
My book, 'How to Get Clients to Come to You' is now available via my website.
I have been a Faculty Member and Course Director with the Chartered Institute Marketing (CIM), the world's largest professional marketing body, since 1996.
I was originally trained to sell by Rank Xerox; subsequently I worked as a copywriter, writing all forms of marketing collateral.
Contact Info
Work/Education
Nigel Temple I will be listening to 'Dragon' Richard Farleigh at the Refer-On event, Mon Oct 5th. There are a few tickets left: www.refer-on.com Sep 30, 2009
Nigel Temple is working on a big event on Nov 17th 2009 Sep 14, 2009
Nigel Temple posted a blog entry Jun 10, 2009
Webcopy Tips
According to Phil Allcock, Director of Copywriting for The Marketing Compass many websites are written as if they are brochures. However, research has shown that websites are read differently from printed material. People tend to scan them rather than read them. This means that the text has to be in... more »
Nigel Temple posted a blog entry Jun 2, 2009
Finding the time to do the marketing
Marketing is time intensive, isn't it? You have to think and plan, do the writing, look after your website and send out your marketing materials. And that's just for starters!How do other small businesses get their marketing done?Well, for them, marketing is a core activity, not just a 'nice to... more »
Nigel Temple posted a blog entry Apr 9, 2009
Build your database, one person at a time
I was talking to a member of The Marketing Compass yesterday about their contact list.'How many contacts should I have?" he asked me."As a small business owner, aim for at least 500,"I replied. "However, a couple of thousand would be great.""Where do I get the names?" He asked me."Well," I... more »
Nigel Temple posted a blog entry Mar 7, 2009
Your marketing strategy: Branding
(Here is an article from my next Compass Points newsletter)The ABC of branding:A. Customers buy from businesses they trust. B. A brand helps to create trust.C. Are you building your brand? A BRAND = A PROMISEBuilding a trusted brand name = a key objective.Strong brands create... more »
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Anisha Gupta New Jersey, US |
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Christine Korda VP Sales & Member Services... |
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Ian M Smith High Wycombe, Bucks |
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Laurent Stadelmann Owner & Director, Chez Vous... Berkshire |
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Jay Blake Director, ichthus video |