Erik Hagborg

V.P. Strategy and Planning, RealDecoy

Erik is an experienced Information Architect, Interaction Designer and Web consultant. His experience includes creating integrated marketing, information architecture and user experience strategies for a broad range of clients and applications. Involved in the communications field since 1990, Erik has a university education in graphic communications, and an acute interest in web structure and organization, business, taxonomy, and client needs, making him a valuable asset on any project. With time working for both agencies and clients, Erik’s experience spans all mediums. He has provided strategic direction, information architecture and interaction design services for numerous clients, including: Dun & Bradstreet, Nortel Networks, Honda, Bell Canada, Canada Post, Toshiba, the Department of National Defence, Elections Canada, and many more. A strong understanding of the mediums, technology, and the business of his clients provides a strategic insight that allows targeted and effective advice. Strong organizational skills maintain the strategic direction by effectively managing the development process, ensuring the ultimate success of the project. QUALIFICATIONS SUMMARY • Over 16 years experience in marketing communications, graphic design, and digital media projects. • Experience with the strategic and tactical planning for almost 100 web projects including: eCommerce, web applications, social media sites and all variety of BtoB, BtoC, GtoB and GtoC sites. • Proven Information Architect, Interaction Designer (IxD), and Usability (UxD) Consultant with a strong eye for detail and a deep understanding of Marketing and Communications issues. • Experienced project manager with extensive experience with both enterprise and SME projects. • Experience planning for all manner of technologies and frameworks ranging from AJAX to YUI. • Experience planning for a multitude of entry level, open source and enterprise level Content Management Systems, including: Adobe Contribute, Drupal, Joomla, Interwoven, Mambo, Microsoft CMS, Endeca and RedDot. • Strong understanding of Accessibility including W3C Standards, the U.S. Governments Section 508 and the Government of Canada’s Common Look and Feel (including CLF 2.0). • A strong understanding of Search Engine Optimisation and developing effective content for the web. PROFESSIONAL EXPERIENCE (SELECTED ACCOMPLISHMENTS) • One of a team of strategists responsible for the development for the web Strategy and Common Look and Feel guidelines for the Government of Jamaica. • Key strategist involved in the research and re-architecting of a 40,000 page corporate Intranet for Dun & Bradstreet. • Lead Information Architect, responsible for the restructuring of the Canada Council for the Arts Web Site. • Responsible for researching, preparing, and presenting the “Way Ahead” plan for the strategic restructuring and integration of a Content Management Solution for the Canadian Air Force’s Intranet. • Key team member in the development of the digital marketing communications for Canada’s Innovation Strategy. • Host of several educational seminars on the Internet and Marketing including: Web Process for Web Managers, Writing for the Web, Understanding Your Web Site Statistics and Creating Search Engine Friendly Web Sites. TECHNICAL CAPABILITIES • Information Architecture, Interaction Design (Wire frames), Functional Specifications and Use Case Scenarios • Search Engine Optimization • Documentation Specialist • SEO and Web Analytics