Mark Scholl

An interactive marketing veteran of nearly 15 years, Mark A. Scholl brings his passion for and expertise in search marketing to clients of all sizes and industries. Mark follows the ever-changing industry with dogged attention—keeping clients informed and educated about the relevant changes in the companies, engines, programs and algorithms. As the founder of EnginePoint Marketing, Mark creates, implements and manages natural and paid search marketing programs. He is skillful with both pay-per-click and search optimization tactics and techniques, and known for his ability to analyze results, recognize trends and patterns, make connections and tie it all back to the client’s business goals. Mark has lent his considerable expertise to some of the world’s leading brands including The Coca-Cola Company, Procter & Gamble, M/I Homes, Wendy’s, the Limited Brands, Bob Evans, Sherwin-Williams, The Scotts Miracle-Gro Company, Hewlett-Packard and Destination Kohler. Mark shares his expertise broadly in both speaking engagements and on his blog, www.StartingFromSearch.com, where he writes about all aspects of search marketing techniques. It is written for those who are looking for good, practical ideas and advice on how to engage the white-hot arena of search marketing. An avid woodworker and devoted father, Mark holds a degree in English from Ohio Dominican University. Mark is also a member of SEMPO, the Search Engine Marketing Professionals Organization.