Liz Deakin

Director, Product marketing, Sylvan Learning

What I do best is conceiving, developing and executing the strategies and initiatives that drive revenue growth, competitive marketing positioning, profits and shareholder value. Throughout my career as a marketing professional, I have earned a track record of success achieving exceptional results rather than expected results – business initiatives and results like the following: •Grew ThinkFun by 24% and national accounts by 84% during economic downturn (two year period) •Led global marketing for the Disney Live Family Entertainment Division resulting in 17% annual growth rate. •Demonstrated ability to successfully lead and support the development and communication of brand defining marketing communications for multiple, annual, integrated product launches including catalog creation, online and offline advertising, public relations, POP, merchandising, direct marketing and promotions. •Conducted and acted upon market research and assessing customer motivations and requirements for product development as well as creating motivating marketing and sales campaigns for large domestic and international sales force. •Honored with 2000 Silver SABRE award for Superior Achievement in Branding and Reputation, PeopleFirst.com. •Recipient of Bernays Award in 1999 for Excellence in Public Relations, Proflowers.com. •Received 1998 Silver Anvil Award of Excellence, Internet Council of Registrars (CORE). I have the distinction of being an executive who possesses the experience, capabilities and judgment for taking a business to its next level of success or resolving the deficiencies that impede it from growing and prospering. I have been characterized as a corporate strategy expert and am credited with personal contributions to the top-line and bottom-line performance success. Most importantly, I am a “doer” who is highly skilled at visualizing and executing a plan and doing whatever it takes to deliver.