paul greeley 22 connections

► New position at Nexstar Broadcasting in 2004.
Assumed new role to lead the marketing efforts of 50 local TV stations in the 29 markets where Nexstar has stations. This included, but was not limited to, regular on-site visits to each market, regular review of on-air schedules, regular reviews of marketing products and operations, and regular communications through phone, conference call, and/or e-mails.
► After each visit, wrote detailed, comprehensive report for station marketing executive, general manager, news director as well as regional VP and VP of News.
► Acted as creative consultant to help stations identify marketing opportunities and helped construct creative and copy for on-air campaigns when necessary that hit the stated objective.
► Worked with Nexstar stations to evolve branding from focus on channel numbers to call letters.
► Assist stations with creating and/or changing their on-air schedules and helping them to use the time more effectively.
► Conducted regular communications with all level of station management team including general mangers, news directors, marketing executives, commercial writer/producers, and new media managers, and shared regular best practices with examples with same.
► Developed strategic and tactical best practices designed to increase news ratings and web site users. These included, but were not limited to, on-air placement of episodic network and syndicated programming promos, news topicals, news image and new media for maximum exposure and effect. Monitored stations’ new media marketing activities and in some cases, facilitated sharing raw footage and other elements between stations.
► Planned and organized yearly regional conferences for all local station marketing executives. Wrote agenda, topics, scheduled speakers, and prepared sessions materials.
► Attended yearly PROMAX conference and was member of speaker’s bureau for several years.
► Bought stock footage library with 9000 clips and distributed cuts to stations daily.

Corporate accomplishments:
► Established non-linear Avid edit system in my corporate office to use to create and share various video material.
► Conceived and implemented the Nexstar corporate extranet, an electronic file sharing service for viewing, uploading and downloading files and material between stations and/or corporate. Files included, but were not limited to, sales power point presentations, new media presentations, marketing examples for news, station image and topicals, locally produced commercials from Nexstar stations, non-Nexstar promotion examples from markets all over the country, news footage and news packages, to name a few. At present, there are over 500 active files and more than 400 registered company users.
► Act as media liaison to generate positive publicity and press for Nexstar and its local TV stations. In the first 8 months of 2007, there were more than 42 articles/mentions concerning Nexstar in industry trade publications. Cultivated relationships with editors at leading industry press such as Broadcasting and Cable, TVNEWSDAY, TV Week, TVSPY.com, to name a few.
► Organized Nexstar internship program from the corporate level. Wrote guidelines and internship descriptions with station contacts and posted all on www.nexstar.tv
► Conceived and implemented college/university recruitment program called, Make Nexstar Your Next Step, to create awareness about entry-level job openings and internship opportunities in Nexstar markets in sales, news, promotion, production, and engineering. Data base included more than 800 members of the Broadcast Education Association. In addition, attended job fairs at various local and regional colleges, and universities.
► Created Nexstar newsletter, Nexstar Nuggets, and acted as editor and writer for more than 11 editions and posted the newsletter to www.nexstar.tv for all employees to read.
► Created the Local TV Sales campaign--a 3-spot campaign touting the merits of advertising on local TV. Campaign grew to include more an150 custom spots for each station in each market all at a cost of about $100 per spot.
► Conceived, wrote and produced a 25 minute DVD, Creating a Thirst for News, a comprehensive plan for designed to help local stations increase news viewers.
► Wrote, produced and edited a 6-minute video about Nexstar.
► Wrote and executive-produced a 2-spot promotion campaign for new news agenda aimed at attracting younger viewers.
► Surveyed stations yearly on vendors, pricing, and other facets of operations. Worked to create opportunities for discounted services.
► Recruited marketing professionals with the promotion community to work at Nexstar and often interviewed potential candidates at the request of the station general manager.
► Executive producer for satellite coverage of Hurricane Katrina for Nexstar stations from on-site in Baton Rouge.

Partner in communications/marketing/advertising/public relations company. Clients included Comcast SportsNet, Phila.Business Journal, Tom Snyder Advertising Production, Delta Ergo Tools, Opus East Real Estate Development, Alliance Environmental Systems, Sugar in the Raw, DePersico Creative Group, Tulane University, etc

Three-month contract position filling in for woman on maternity leave.

Directed all phases of marketing, production, communications, and public affairs, reporting to the General Manager.
Responsible for increased ratings and revenue over a 12-month period, retaining station’s #1 position. Managed a 12-person creative services, graphics, and production department. Created, wrote, produced and directed hundreds of station and consumer advertising commercials. Worked with sales to create ideas that generated new revenue with existing and/or new clients. Reduced production expenses by implementing new production processes and equipment, thereby increasing the production capabilities of our department at a $250,000 yearly savings to the station.

Directed all phases of marketing, production, communications, and public affairs, reporting to the General Manager. Created marketing plan that launched a local television news operation from #2 to #1.
Responsible for the reformation of the marketing, graphics, production and creative department which included the hiring of an entire staff consisting of an art director, four creative writer/producers and four artists. Successfully lobbied corporate vice-presidents to redirect marketing campaign strategy from a topical, point-of-purchase focus to an integrated image/branding philosophy. This successful redirection was responsible for the station to achieve a #1 position in ratings for the first time in its 20-year programming history. Hired entire staff including art director, and writer/producers.

Responsible for the marketing of WINK-TV and five area radio stations, reporting directly to the general manager.
Created cross-promotional on-air platforms between WINK-TV and the radio stations, which increased ratings across all properties.
Elected to CBS Caucus Committee and appointed to liaison between CBS network management and its affiliates.
Created new contests for TV and radio stations (and wrote and produced promotion of same) that increased audiences in specific times.
Create campaign that launched new radio station to #1 rating in women 18-24 in its first book.

Wrote television and radio image advertising campaigns for national television networks, and local television and radio stations throughout the United States. Clients included ABC (Good Morning, America), WABC, WPVI, WTVD, KUSA, WLS, WDAF, WMAL-AM, KISS-FM in markets that included New York, Los Angeles, Washington, D.C., Denver and Philadelphia, to name a few.