John Vachna

Business Dev, J and L

Specialties: Excellent track record of developing innovative marketing initiatives. Highly developed communication skills, expertise delivering ‘real’ marketing & communication plans to internal/external audiences makes working with John effecitve. Search & SEO CPA - Cost Per Acquisition Products, Behavior Targeting Product Lead Generation, CPC - Cost Per Click, CPM - Cost per Thousand Impressions, CPL - Cost per Lead, Co-reg - OnSite Co-registration I also specialize in Msn, AOL, Yahoo and Ad.com Inventory John is a pioneer in on-line marketing, search, email, contextual & marketing w/ a natural facility for anticipating the next big thing. He can bring your company immense opportunity for brand exposure & reinforcement. While achieving maximum return on investment. He is very results driven! John is a highly motivated self-starter who can provide interactive online marketing, advertising services, email marketing solutions, search engine optimization, creative/landing page development, campaign strategy & consulting to help businesses attract & retain new customers. In an online world where finding something has become less of an issue, but in which understanding something still remains a great challenge, John is a leader in online methodology that accelerates learning & supports performance at the time of need. He takes & identifies online objectives, utilizing analyzation of the back end data & key metrics, giving your company what it needs to compete in the global marketplace. He possesses a strong track-record of successfully implementing marketing plans across diverse countries & cultures for his clients. John has extensive experience in all aspects of marketing communications, marketing programs, & channel marketing in a wide range of industries. John has been effective w/ both small & multi-million dollar marketing budgets in developing & implementing results-driven marketing plans for direct sales, channels, & brand building, utilizing many types of media. He is a driving force in creating & implementing strategic email marketing plans & schedules to maximize email marketing revenue while maintaining relationships w/ email subscribers & customers Proven success developing & implementing online marketing strategies design & implementation of pilot programs that test & measure the effectiveness of different email strategies & tactics. Excellent understanding of email marketing practices & analysis. Detailed awareness of CAN-SPAM & COPPA laws.