Dotty Andrews

Sr. Manager, Product Marketing, Neustar, Inc.

20 years of effectively leading teams (in agency & corporate environments) to successfully create, implement, manage, & evaluate all strategic global marketing & communications programs targeting appropriate audiences. Projects include: global name changes, corporate identity development, advertising, pay-per-click search engine marketing, SEO, marketing research, public relations, direct mail, collateral, multi-lingual global websites, trade shows, newsletters, electronic marketing, cooperative marketing, & partner programs for 100+ products/services. I'm a results-driven marketing executive with strategic vision and tactical strengths—in a variety of industries, including: banking and financial services, information technology, software, biotechnology, science, architectural/building/engineering, and global relocation/real estate services. My work track record includes driving strategic marketing and communications programs to support direct, channel, and online sales revenue objectives for organizations including start-ups, turn-arounds, M&As, and those with very aggressive revenue goals, private, public, non-profits, global &/or USA based targeting biz-to-biz, biz-to-government (military & civilian agencies), biz-to-consumer audiences. I have managed multi-million dollar marketing budgets and have consistently proven my ability to increase the efficiency and effectiveness of the Marketing teams I have led and the Sales teams I support.