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President and CEO, Saurage Research, Inc.
Specializes in designing research strategies and producing results that meet clients' information needs – completely and exactly. Susan's 20+ years of experience include facilitating more than 1,700 focus groups, completing hundreds of quantitative studies, conducting thousands of in-depth interviews, and securing a reputation for producing reliable, timely, applicable results. Her firm, Saurage Research, Inc., which stays on the early adoption curve of new techniques and methodologies, has won several national and regional awards for its creative and unique research approaches to secure critical, usable information for marketing and strategic planning purposes. Specialties: Industry specialties: B2B, advertising, healthcare, energy, transportation, manufacturing, air/water quality, social issues, government contracts, employment and recruiting, entertainment venues, food and beverage Methodologies: Quantitative by telephone, web surveys. Qualitative via focus groups, online groups/bulletin boards, in-depth interviews, ethnography
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