Rafael Schuh 186 connections

Latin America Sr Marketing Manager, Dell inc

Eldorado do Sul, RS, Brazil

Responsible for marketing intelligence and demand generation programs for Latin America & The Caribbean for the Large Enterprise and Public markets.

Work/Education

Work Experience

RGE - Rio Grande Energia / Marketing Coordinator

1999 - 2000

Planned and implemented customer database with more than 900.000 consumer customers. Improved average ticket by cross selling new services and products - added $87k in revenue/year. Mapped btb customers relationship, implementing measurement systems to improve their performance.

RBS (Zero Hora) / Marketing Analyst

1997 - 2000

Managed team of 4 employees on strategic consulting in direct marketing and database marketing, including business plan & sales strategy development.
Responsible for the development and implementation of strategies to improve newspaper subscription sales (i.e. try&buy), generating new 30.000 subscriptions in 6 months.