Russell Bohannon
37 connections
Independent Marketing Consultant , (russell.bohannon@hotmail.com)
Dallas, TX
Me on the Web
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Professional Summary
My name is Russell Bohannon. I have Two Master's degrees: MBA with a concentration in Marketing, and MS-MAS with a concentration in Organizations and Strategy.
Since college I have held several successful positions in Marketing and Product Management.
I am currently managing a pay per click advertising campaign for the ad agency, Wave Integrated Marketing Solutions.
Also, I am engaged to an awesome chic and am excited to get married in August!!!
In my profile you will hear me refer to myself a lot in the third person - Russell Bohannon. This is not me being one of those conceited dorks. This is actually a trick to get better results from search engines. If you want your Plaxo profile to be listed higher in the search results when someone does a search for your name, give it a try. It may take a month or so before it starts to work, though, but your profile will be found much easier.
Since college I have held several successful positions in Marketing and Product Management.
I am currently managing a pay per click advertising campaign for the ad agency, Wave Integrated Marketing Solutions.
Also, I am engaged to an awesome chic and am excited to get married in August!!!
In my profile you will hear me refer to myself a lot in the third person - Russell Bohannon. This is not me being one of those conceited dorks. This is actually a trick to get better results from search engines. If you want your Plaxo profile to be listed higher in the search results when someone does a search for your name, give it a try. It may take a month or so before it starts to work, though, but your profile will be found much easier.
Contact Info
Email
(work)
Address
Dallas, TX (work)
Work/Education
Work Experience
Wave Integrated Marketing solutions
/ Search Enging Advertising Consultant
2009 -
2009
Plan, develop, and manage a pay per click advertising campaign that drove one third of total traffic to client's website.
Estech Systems Inc (ESI)
/ Product Manager
2008 -
2008
(Contract Position)
• Managed telecom software and hardware products from conception phase to end user marketing activities.
• Collaborated with Engineering, R&D, and Marketing to ensure consistent production deadlines of feature sets and collateral.
• As product owner, led development of software projects using the Agile method and scrum process, prioritized backlogs.
• Created product and marketing docs: user manuals, installation manuals, product specifications, user stories and use cases.
• Managed telecom software and hardware products from conception phase to end user marketing activities.
• Collaborated with Engineering, R&D, and Marketing to ensure consistent production deadlines of feature sets and collateral.
• As product owner, led development of software projects using the Agile method and scrum process, prioritized backlogs.
• Created product and marketing docs: user manuals, installation manuals, product specifications, user stories and use cases.
Quickoffice
/ Channel Product Manager
2008 -
2008
(Contract position through Robert Half International)
• Track 2.25 million users in 190 countries and 14 languages by generating SQL queries and analyzing data.
• Support mobile e-commerce and e-commerce initiatives by managing on device catalog channel.
• Facilitated four product launches in six week period. Organize content updates to product offer pages.
• Performed competitive intelligence and generate reports of global consumer markets for internal communications.
• Track 2.25 million users in 190 countries and 14 languages by generating SQL queries and analyzing data.
• Support mobile e-commerce and e-commerce initiatives by managing on device catalog channel.
• Facilitated four product launches in six week period. Organize content updates to product offer pages.
• Performed competitive intelligence and generate reports of global consumer markets for internal communications.
Mobile M Pact
/ Business Development Manager
2007 -
2008
(Contract Position)
• Executed experiential and event marketing campaign for client Time Warner Cable that resulted in more than 900 new subscribers within a three week period.
• Wrote customized proposals for deals of up to $250,000 and created campaigns to meet desired objectives.
• Participated in pricing meetings to analyze costs, revenues, and profits before launching projects.
• Responsible for lead generation, account management, and acquisition of agency partnerships.
• Executed experiential and event marketing campaign for client Time Warner Cable that resulted in more than 900 new subscribers within a three week period.
• Wrote customized proposals for deals of up to $250,000 and created campaigns to meet desired objectives.
• Participated in pricing meetings to analyze costs, revenues, and profits before launching projects.
• Responsible for lead generation, account management, and acquisition of agency partnerships.
Mobile Campus
/ Marketing Manager
2007 -
2007
• Managed subscriber acquisition efforts. Accomplished 10% of total market within first four months of launch.
• Wrote copy for and planned media for SMS/text message-based ads on mobile phones.
• Hired, trained, and led a team of twelve employees to launch company expansion into Dallas market.
• Consulted with clients to create advertising campaigns, target demographics, review ad metrics, and maximize ROI.
• Created and managed grass roots marketing events to increase branding and build an installed user base.
• Wrote copy for and planned media for SMS/text message-based ads on mobile phones.
• Hired, trained, and led a team of twelve employees to launch company expansion into Dallas market.
• Consulted with clients to create advertising campaigns, target demographics, review ad metrics, and maximize ROI.
• Created and managed grass roots marketing events to increase branding and build an installed user base.
MarketSource
/ Regional Market Manager
2006 -
2007
(Contract Position)
• Managed sales and marketing project for Cingular Wireless overseeing a territory of 20 Wal-Mart stores.
• Built and motivated team of 25 sales reps to achieve highest sales among 18 national territories. Recruited, trained, scheduled day-to-day activities, and conducted payroll for team.
• Interacted with client consistently to define and accomplish goals.
• Managed team both remotely and via store visits.
• Managed sales and marketing project for Cingular Wireless overseeing a territory of 20 Wal-Mart stores.
• Built and motivated team of 25 sales reps to achieve highest sales among 18 national territories. Recruited, trained, scheduled day-to-day activities, and conducted payroll for team.
• Interacted with client consistently to define and accomplish goals.
• Managed team both remotely and via store visits.
J Richardson Enterprises
/ Marketing Manager
1998 -
2006
Generated $18,000 in new business at no company cost by securing free public relations opportunities.
• Designed advertising collateral and developed company website to increase branding and awareness.
• Designed advertising collateral and developed company website to increase branding and awareness.
Education
Master of Science - Management and Organizations and Strategy (MS-MAS), Organizations and Strategy, 2005
Master of Business Administration (MBA), Marketing, 2004
Bachelor of Science, Business Administration, 2003
Associate Degree, Liberal Arts, 1998
1995
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Public stream
Russell Bohannon updated his profile Jul 3, 2009
| New work address | Dallas, TX |
| New work homepage | www.waveims.com |
Russell Bohannon updated his profile Jul 3, 2009
| New activities | Russell Bohannon enjoys weightlifting, raquetball, cycling,... |
| New favorite books | Russell Bohannon likes the book Who moved my Cheese? It is v... |
| New about me | My name is Russell Bohannon. I have Two Master's degrees: MB... |
| New favorite TV shows and movies | Russell Bohannon really likes to watch NFL football. That co... |
Russell Bohannon updated his profile Feb 10, 2009
| New work email | russell.bohannon@hotmail.com |
| New photo |  |
| New work homepage | http:/ |
Russell Bohannon's connections
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David Manning Verizon Wireless |
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Kohlben Vodden Social Media Marketing, Digital... London |
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Kay Altom Dallas |
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Tom Dennis Dallas, TX |
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Erin Bensel CORPTAX |
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Paul Maynard Dallas, TX |