David Pye

Search Engine Marketing Consultant, Thirsty Pony Search Marketing

ThirstyPony.com is a Search Engine Marketing (SEM) service provider and blog written and maintained by David Pye, a Boston, Ottawa and Toronto-area SEM Consultant. Subject matter is focused on Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Social Media Optimization (SMO), press release optimization & more. SEM isn’t just about leading horses (or ponys) to water anymore. From organic rankings to the checkout confirmation page, marketers must consider every stage of the online buying process when using their website to sell products or capture leads. Dave was first bitten by the internet bug while at University in Canada in the early 90’s and it’s been his professional focus ever since. Having worked as a content/web developer, copywriter, graphic designer and project manager, he set his sights on Search Engine Marketing in 2001. David has extensive experience in all areas of SEM, including Pay-Per-Click Campaign and Affiliate Program management. Dave is an avid blogger, maintaining seven of his own, and was recently mentioned in both the Boston Globe and New York Times. His combined personal blogging efforts generate traffic in excess of over 50K unique visitors a month and subject matter includes sites devoted to SEM, SEO, PPC and online press releases. His SEM-related contributions have been widely syndicated and he encourages potential clients and visitors to contact him for related advice.