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Todd Shafer 28 contatos

Principal, Radical Powersports
Rocklin, CA

Resumo profissional

Creative, intelligent, and driven professional with demonstrated experience and success in a variety of business and technical fields. I am a recognized expert in the areas of e-commerce [ecommerce] and and multi-channel retail, as well as electronic merchandising.
I have significant experience developing, marketing, selling and promoting emerging technologies by bridging the distance between technology's potential and the client or the consumer's needs.
I have a comprehensive business education, background, and acumen augmented with a vibrant creative vision and the technical and artistic skills to see it completed. You will not find someone who's as good with both Excel and Photoshop. :)
I'm constantly on the lookout for opportunities to be involved with organizations that are dedicated to using creativity and intelligence to harness the power of technology and solve real problems.
Specialties:

eCommerce, e-commerce, merchandising, multi-channel sales, technical sales, sales engineer, Internet design and development, business development, graphic design, print design, writing, journalism, computer hardware design and development, industrial design, motorcycles, motorsports, powersports

Dados profissionais/acadêmicos

Experiência profissional

Radical Powersports / Principal
2008 - Presente
www.radicalpowersports.com
Radical Powersports Sales and Marketing specializes in innovative multi-channel retail operations and internet-based marketing and advertising program development for the powersports industry.
Dealernews / Columnist
2006 - Presente
www.dealernews.com
* Member of the Editorial Advisory Board of Dealernews
* Monthly column for the largest motorcycle and powersports industry trade publication. Column provides expert guidance and insight into e-commerce and other e-business operations in the powersports industry.
* Regular presenter on eCommerce at Dealernews annual trade show
* Consultant on related Internet technology and business issues
2004 - Presente
www.ascycles.com
Staff Responsibility: 4 (plus outside vendors, agencies, and contractors)
Internet Sales and Operations Director Responsible for creating the #1 BMW Motorcycle dealership website based on revenue and Google results.
* Doubled revenue year over year since I took over (year prior actually fell 2%)
* Consistent increase in conversion metrics, average order size, customer satisfaction and other key indicators
* Developed the technology to enable dynamic on-line merchandising including suggestive selling, cross and up selling, as well as product promotion based
* Engineered the transition from legacy systems to more robust infrastructure based on ASP.NET and relational database
* Dramatically improved order management through automation resulting in drastic improvement to customer service and reduction in order related costs.
* Design and management of direct e-mail and other direct marketing efforts
2002 - Presente
www.foxdot.com
* Founded full-service, integrated marketing and design firm.
* Provide complete range of marketing related services from branding and identity development / unification, to implementation services such as graphic design and web development.
* Services Provided: strategic marketing services and consulting, web development, graphic design and illustration, interface design, video production, product planning and design
* Clients include: Architectural Glass and Aluminum (Awards presentation acceptance video, Logo redesign, website redevelopment), Landscape Professionals (complete corporate ID program: Logo, ID, Print, Web), Muscular
* Dystrophy Association (2004 Diamonds and Denim charity event: complete design and production of print assets including posters, mailers, and tickets)
Studio RED / Business Development Consultant
2002 - 2003
* Responsible for developing and building sales and business development pipeline
* Developed and instituted comprehensive sales and business development processes
* Responsible for complete overhaul of Sales Force Automation software (Goldmine)
* Program management responsibilities for product design, engineering, and prototyping activities
2001 - 2003
* Founded technology start-up for the design and development of next-generation wireless information appliance (X-tend).
* Featured on the cover of the July 2002 “Pen Computing” magazine, as well as included as a sidebar in the special report on Microsoft’s MIRA product.
* Researched and drafted comprehensive business plan: Detailed industry, market, and competitor research & analyses; customer segmentation & demographics; marketing and PR strategy & tactics; organizational structure; capital needs & budgets; financial projections.
* Product design includes Linux-based OS with customizable user interface, 802.11 enabled wireless networking, remote display system for home PC, Infrared universal remote control and pen-based input with gesture recognition.
* Responsible for product design (hardware and software), prototype development
CrossCommerce / Director - Technical Sales / Technical Project Management
2000 - 2001
Staff Responsibility: 3 direct + several more as needed as dotted-line
* Responsible for principle customers (Sony, Britannica, Covia) end to end, from initial demo and pitch, solution design, to final implementation and training
* Initiated the design of major functional improvements that allowed the software to be much more flexible in its presentation of on-line merchandising
* In charge of technical sales organization: presentations/demonstrations, prototype development, professional services, implementation planning/execution, and project management
* Highly involved in lead generation, trade shows, training events, on-line training and tutorials
INTELLISEEK / Sales Engineer / Product Manager
1999 - 2000
* Initiated complete revision of user interface and functionality based on user and market requirements
* Responsible for major modifications in business model that allowed application to penetrate desired markets more rapidly
* Developed white papers on advantages of client-based meta-search technologies
* In charge of sales presentations/demonstrations, prototype creation, co-branding strategy implementation, execution and delivery of co-branded version, and training events
* Initiated and developed interactive on-line software training
Silicon Graphics / Sales Engineer : Cosmo Software
1997 - 1998
Cosmo Software was a spin-off of SGI that developed the technology and tools to allow the creation, publication, and display of interactive 3D graphics over the internet. Think of "Second Life" but way before it's time.

* Responsible for developing interesting and useful VRML and HTML demo content (samples include: interactive Mars Pathfinder Lander and Sojourner Rover for NASA/JPL, interactive American Sign Language tutor, 3D on-line games, interactive product simulations)
* Responsible for sales presentations/demonstrations (domestic/international OEM, channel and direct), product demonstrations, and technology education/evangelism
* Taught advanced VRML course at Avatars98 in San Francisco
* Created tradeshow demonstrations, web content creation, web application development, and vendor/channel partner training
Silicon Graphics / Inventory Forecasting and Modeling / Business Process Improvement
1995 - 1997
* Initiated and developed Intranet divisional corporate "portal" (including real-time VRML based database visualization) to allow management to see key business information (1996)
* Inventory optimization modeling allowing SGI to save millions of dollars per quarter in exposure while meeting sales and marketing plans (Utilizing custom data extracts, custom developed financial models, UNIX programming, spreadsheet simulation, and APS/Enterprise MRP Simulation)
AMD / Logistics Analyst / Business Process Improvement
1992 - 1994
* Developed corporate system to track and identify key causes of late customer shipments
* Received AMD Presidential Award For Excellence
* Involved in Business Process Improvement/Reengineering which lead to dramatic improvements in corporate information infrastructure
* Responsible for initial system design and research for Electronic Document Management solution

Formação acadêmica

Materials and Logistics Management (Supply Chain Management), 1992
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Todd Shafer postou uma entrada de blog 1 dia atrás

Todd I’m coming clean… I was *also* one of Tiger Woods’ mistresses… Lookin’ for a book deal…

I'm coming clean… I was *also* one of Tiger Woods' mistresses… Lookin' for a book deal… Mais »

Todd Shafer postou uma entrada de blog 1 dia atrás

Todd I’m coming clean… I was *also* one of Tiger Woods’ mistresses… Lookin’ for a book deal…

I’m coming clean… I was *also* one of Tiger Woods’ mistresses… Lookin’ for a book deal… Mais »

Todd Shafer postou uma entrada de blog 1 dia atrás

Todd I’m coming clean… I was *also* one of Tiger Woods’ mistresses… Lookin’ for a book deal…

I'm coming clean… I was *also* one of Tiger Woods' mistresses… Lookin' for a book deal… Mais »

Todd Shafer postou uma entrada de blog 1 dia atrás

Todd I’m coming clean… I was *also* one of Tiger Woods’ mistresses… Lookin’ for a book deal…

I’m coming clean… I was *also* one of Tiger Woods’ mistresses… Lookin’ for a book deal… Mais »

Todd Shafer adicionou uma foto no SmugMug 04/12/2009

Todd Shafer adicionou uma foto no SmugMug 04/12/2009

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