Professional Summary
Sridhar Ramanathan posted a blog entry Nov 24, 2009
Launching Products in a Social World
Many of our clients ask us this: What do all the new social media tools and vehicles mean for launching new products? A number of our projects involve developing go-to-market strategies and plans for our clients. Increasingly the strategies and plans we develop take account AND advantage of these... more »
Sridhar Ramanathan posted a blog entry Oct 7, 2009
It's that Target Market again...
Lately I've been advising a couple of different companies who are either introducing a new product or contemplating a new market. Invariably the question comes up how should we think about which markets to enter. Simple answer: wherever you can maximize your opportunity! Well not so simple really... more »
Sridhar Ramanathan posted a blog entry Oct 4, 2009
CIO Tells Us How to Sell to CIOs
I had a great conversation with my dear friend and neighbor, Walt Thinfen. He’s the Vice President and Chief Information Officer (CIO) of Visioneer, a high tech company here in Pleasanton, California. I took the opportunity to get his thoughts on how our clients and other technology vendors... more »
Sridhar Ramanathan posted a blog entry Sep 23, 2009
Leading Globally Distributed Teams
If you’re like most executives you manage a global team. But what’s the secret of running a team that cuts across time zones, cultures, and languages? How do you create a strong culture that balances centralized control with distributed authority? What metrics drive the right behaviors and... more »
Sridhar Ramanathan posted a blog entry Aug 10, 2009
Announcing Aventi’s Vector for Channels
I’m very pleased to announce a new Aventi Group’s offering masterminded by our very own Bill Reed. Aventi’s Vector for Channels is a deliverable made up of methods, tools, templates and even a bit of software aimed at helping technology clients optimize channel sales. Specifically, Vector... more »
Sridhar Ramanathan posted a blog entry May 15, 2009
Telltale Signs of Product Messaging Problems
Yesterday a high tech VP told me, “I am painfully aware that sales are down this year versus last but I’d really like to pinpoint exactly where the problem lies. Something tells me my product-level messaging is off but I’m not sure if that’s one of the key inhibitors or not.” I told her... more »
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Peter Went CEO, WCC Utrecht (Netherlands) |
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Asha Radhakrishnan Irvine, CA, United States |
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Rich Binell Los Gatos, California, USA |
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Kathleen Schaub Vice President, Marketing, Sybase... San Francisco Bay Area |