Cory Wofford 33 connections

Designed, developed, and implemented successfully a new merchandising concept in 10 markets. Manage a dedicated team of 157 people. Manage the designing of processes, tools, resources and definitions. Manage on boarding both retail customer management and Nestle customer team management to support program. Manage all progress and brainstorming meetings. Responsible for the operating budget.
• Successfully presented and gained support from the nine retailers.
• Serve on Nestle Retail Grocery Leadership team
• Maintained program at 100% of operating budget.
• Averaging 98% weekly call coverage in 1300+ stores.
• Made 107,302 weekly store calls.
• Added 18 million in incremental revenue in 2007 and on target to do the same with fewer stores in 2008.
• In two years placed 1,388,740 cases on shelf solving or preventing out of stocks.
• In two years placed 175,868 cases on display in support of key promotions.
• Maintained at least a 21% ROI.

Managed the confection and snacks business of Associated Wholesale Grocers. Developed programs at the corporate level for the retail sales team to execute. Managed forecasting of product, developed and managed both corporate and retail budgets, introduced new items into all five warehouses, and communicated with retail concerning the happenings of AWG.

• Over delivered on 2004 sales goal by 30%.
• Delivered an aggressive 2005 sales goal.
• Developed a new forecasting process for seasonal confections for AWG.
• Delivered seasonal plans at 100% of forecast.
• Developed the partnership marketing selling tool for the entire USA sales force.
• Uncovered abusive financial undertakings and placed a new process to manage it correctly.
• Solved and Improved relations between the Nestle account people and the Nestle retail people.

Developed new business opportunities within new industry channels. Identified, visited, developed, and established new customers for Nestle Brands, Nestle Food Service, Nestle Purina Petcare Company, Nestle Water Company, Nestle Ice Cream Company, and Nestle Canada. Established Nestle as a vendor in the office supply retail, office supply catalog, office supply B2B, hardware, craft, hobby, gifts & card, fabric, sporting goods, electronics, auto parts, hospital shops, catalog, and shoe stores industries. Established Nestle as a vendor in the existing channels of movie theaters, video stores, hardware stores and pet supply stores. Developed new items for specific channels. Found and integrated specialized distributors to handle the distribution needs of the new customers. Developed new merchandising concepts. Managed the everyday and seasonal forecast of products. Developed tools for selling Nestle products specific to the needs of the new channels. Found, interviewed, hired, trained, and managed a national broker network.

• Placed Nestlé products in over 11,000 new outlets.
• Contributed over $71,000,000 in new business revenue.
• Trained all new managers on the new business team (15)
• Developed the office supply channel from zero to a $16,740,000/year business.
• Developed a long term plan for the Office Supply Channel
• Placed Nestle products in 81,000,000 catalogs.
• Managed seasonal forecast at a 100% accuracy rate.
• Created since 1997 more than 3.4 billion marketing impressions of Nestle products.
• Ranked #1 on the new business team for six consecutive years.