Ben Hanna 96 connections

Oversee online marketing, communications and social media for R.H. Donnelley Interactive (RHDi) online properties including local search leader DexKnows.com and the top B2B online directory and business buying resource, Business.com.

Ben Hanna serves as Vice President of Marketing for Business.com, overseeing all aspects of marketing and brand strategy for Business.com and Work.com, including direct and onsite marketing, public relations, search engine marketing, advertising, trade shows and collateral. He brings more than 10 years experience leading B2B marketing efforts from both the agency and company perspectives.

Led development and implementation of product, business development and marketing strategies to grow business buying on eBay, a segment that saw gross merchandise volume (GMV) increase from $1 billion worldwide in 2002 to $4.7 billion in 2005. As part of this role, manage P&L and team responsible for building eBay's Business & Industrial (B&I) categories, a $1+ billion GMV business and one of the fastest growing categories on eBay. B&I categories/industries include Construction, Industrial Supply (MRO), Food Service & Retail, Industrial Electrical & Test, Agriculture, Manufacturing, Metalworking, Office Supplies and Healthcare.

Led development and implementation of product, business development and marketing strategies to grow business buying on eBay, a segment that saw gross merchandise volume (GMV) increase from $1 billion worldwide in 2002 to $4.7 billion in 2005. As part of this role, manage P&L and team responsible for building eBay's Business & Industrial (B&I) categories, a $1+ billion GMV business and one of the fastest growing categories on eBay. B&I categories/industries include Construction, Industrial Supply (MRO), Food Service & Retail, Industrial Electrical & Test, Agriculture, Manufacturing, Metalworking, Office Supplies and Healthcare.

Created and executed corporate and product marketing strategy that propelled this venture-funded (KPCB, Accel Partners) online marketplace from start-up to industry leader. Played an integral role in defining overall strategic business direction as a member of the executive team. Drove lead generation, qualification and program analysis for optimal ROI.

Co-founded strategic marketing agency specializing in high-tech product and company launches in the semiconductor, telecommunications and Internet industries.