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Professional Summary
Rob Pereyda is the vice president of licensing for Crunchyroll K.K., Crunchyroll's Inc.'s wholly-owned subsidiary in Tokyo, Japan, and has been based in Japan since the subsidiary's inception in September 2008. In this function, Rob heads Crunchyroll's worldwide content licensing program, providing leadership and strategy on all aspects of content licensing and related business affairs, including advertising, marketing, and distribution. Prior to his dispatch to Tokyo, Rob served as Crunchyroll, Inc.'s senior director of business development.
In addition to Crunchyroll, Rob is also the owner, administrator, and host of Business in Japan, the largest group dedicated to doing business in, with, and/or about Japan, specifically for English-speaking professionals.
Before Crunchyroll, Rob provided consulting expertise to clients on Japan-related business development matters, focusing on merchandising and intellectual property licensing, closing deals ranging from QSR to publishing to FMCG and other areas.
Previously, Rob served in licensing at Japanese video game giant Capcom, where he revitalized the company's North American book publishing, music, and online licensing initiatives. Rob founded Japanese anime convention Anime Overdose in 2002 and served as its director and chair from 2003 until 2006. Prior to breaking into the entertainment industry, Rob worked in program management and engineering roles concurrent with Japanese communications responsibilities within the manufacturing business.
Rob holds a bachelors degree in chemistry from Santa Clara University. He is a member of the Licensing International Merchandiser's Association (LIMA), the Association of Japanese Animations (AJA), Association International du Film d'Animation (ASIFA), and the Academy of Interactive Arts & Sciences (AIAS).
In addition to Crunchyroll, Rob is also the owner, administrator, and host of Business in Japan, the largest group dedicated to doing business in, with, and/or about Japan, specifically for English-speaking professionals.
Before Crunchyroll, Rob provided consulting expertise to clients on Japan-related business development matters, focusing on merchandising and intellectual property licensing, closing deals ranging from QSR to publishing to FMCG and other areas.
Previously, Rob served in licensing at Japanese video game giant Capcom, where he revitalized the company's North American book publishing, music, and online licensing initiatives. Rob founded Japanese anime convention Anime Overdose in 2002 and served as its director and chair from 2003 until 2006. Prior to breaking into the entertainment industry, Rob worked in program management and engineering roles concurrent with Japanese communications responsibilities within the manufacturing business.
Rob holds a bachelors degree in chemistry from Santa Clara University. He is a member of the Licensing International Merchandiser's Association (LIMA), the Association of Japanese Animations (AJA), Association International du Film d'Animation (ASIFA), and the Academy of Interactive Arts & Sciences (AIAS).
Work/Education
Work Experience
Crunchyroll K K
/ VP, Licensing
2009 -
Present
In this leadership role, mission is to take Crunchyroll's licensing program to the next level by cultivating and continuing to grow entertainment relationships in Japan, the United States, and the world.
Acquisition of new, digital simulcast content rights remain highest priority, but methodology to obtaining these rights has evolved. By knowing and carefully understanding our consumer demographics (who we are) and trends (where we are going), efficiency in acquisition and utilization of content has been able to be increased.
In addition to content licensing, related activities, including marketing, distribution, and advertising, remain important and involvement in these areas continues.
Acquisition of new, digital simulcast content rights remain highest priority, but methodology to obtaining these rights has evolved. By knowing and carefully understanding our consumer demographics (who we are) and trends (where we are going), efficiency in acquisition and utilization of content has been able to be increased.
In addition to content licensing, related activities, including marketing, distribution, and advertising, remain important and involvement in these areas continues.
Crunchyroll K K
/ Senior Director
2008 -
2009
Dispatched from head office (San Francsico) to Japan subsidiary (Tokyo) on three-year assignment to help run company from inception and lead Japanese content acquisition activities directly from Japan.
Working directly with Japanese licensors, acquire streaming video licenses, with focus on "simulcast" release of anime on Crunchyroll within one hour of its Japanese broadcast. "Ownership" of entire licensing processes, serving as both a negotiator and "deal desk" for all FOD / sVOD agreements, as well as post-deal integration and marketing support.
Maintain a large "who's who" network of all key players in Japanese entertainment industry, spanning anime, television, film, manga, video games, and merchandise. High-profile closed to-date partnerships to-date include TV TOKYO, Shueisha, d-rights, Aniplex, Fuji Creative Corporation (FCC), Yomiuri Telecasting Corporation (YTV), and many others.
Support US-based advertising sales team by coordinating with Japanese partners looking to advertise in / penetrate overseas market, including sales pitch support.
Working directly with Japanese licensors, acquire streaming video licenses, with focus on "simulcast" release of anime on Crunchyroll within one hour of its Japanese broadcast. "Ownership" of entire licensing processes, serving as both a negotiator and "deal desk" for all FOD / sVOD agreements, as well as post-deal integration and marketing support.
Maintain a large "who's who" network of all key players in Japanese entertainment industry, spanning anime, television, film, manga, video games, and merchandise. High-profile closed to-date partnerships to-date include TV TOKYO, Shueisha, d-rights, Aniplex, Fuji Creative Corporation (FCC), Yomiuri Telecasting Corporation (YTV), and many others.
Support US-based advertising sales team by coordinating with Japanese partners looking to advertise in / penetrate overseas market, including sales pitch support.
Crunchyroll, Inc.
/ Senior Director, Business Development
2008 -
2008
Eighth employee of San Francisco-based streaming video and community start-up, providing formative leadership on business development and licensing strategy for the company.
Early achievements include:
•Supporting transition of site from pure UGC to pure licensed video content through rapid business development, helping to make Crunchyroll largest UGC site ever to make transition
•Originating current sVOD platform, strategically positioning to both consumers and licensors (one of only successful web-based sVOD platforms to-date)
•Drafting mutually fair program license agreement geared specially at Japanese licensors, working directly with outside counsel, enabling current level of partnerships in Japan
•Re-positioning public relations from technology-oriented to entertainment-oriented, bringing in boutique agency
•Developing Crunchyroll's relationships with TV TOKYO, Shueisha, Toei Animation, and many other key content partners
Early achievements include:
•Supporting transition of site from pure UGC to pure licensed video content through rapid business development, helping to make Crunchyroll largest UGC site ever to make transition
•Originating current sVOD platform, strategically positioning to both consumers and licensors (one of only successful web-based sVOD platforms to-date)
•Drafting mutually fair program license agreement geared specially at Japanese licensors, working directly with outside counsel, enabling current level of partnerships in Japan
•Re-positioning public relations from technology-oriented to entertainment-oriented, bringing in boutique agency
•Developing Crunchyroll's relationships with TV TOKYO, Shueisha, Toei Animation, and many other key content partners
Robert E Pereyda Agency
/ Entertainment Consultant
2007 -
2008
Provided entertainment industry expertise to a wide range of clients on a project-by-project basis.
Highlights include
• Representing Boston America in license acquisition with Namco Bandai Games for novelty food and drink products based off of PAC MAN and other IP
• Consulting for Udon Entertainment in license acquisition with Poplar Publishing for Japanese manga license acquisition
• Consulting for Sumthing Distribution at Game Developer's Conference 2008
• Representing Speed Racer Enterprises in a license sale with an international fast food company for a May 2009 promotion (name to be revealed later)
No longer taking new clients for licensing representation or consulting.
Highlights include
• Representing Boston America in license acquisition with Namco Bandai Games for novelty food and drink products based off of PAC MAN and other IP
• Consulting for Udon Entertainment in license acquisition with Poplar Publishing for Japanese manga license acquisition
• Consulting for Sumthing Distribution at Game Developer's Conference 2008
• Representing Speed Racer Enterprises in a license sale with an international fast food company for a May 2009 promotion (name to be revealed later)
No longer taking new clients for licensing representation or consulting.
Capcom
/ Licensing Specialist
2005 -
2007
Key member of Capcom's licensing team, responsible for generating revenue through licensing sales and business development.
Core responsibilities:
• Business development and outbound licensing for book publishing, music, and online categories (including P&L responsibility)
• Product development/approval for all licenses
• Liaison between Japanese HQ and overseas partners
Career highlights:
• Represented Capcom as original IP owner of STREET FIGHTER, in initial script-editing/approval of STREET FIGHTER: THE LEGEND OF CHUN-LI (2009 film)
• Core member of 2007 team which drafted film licensing agreement for STREET FIGHTER: THE LEGEND OF CHUN-LI (2009 film)
• Producer of TEN YEARS OF RESIDENT EVIL (2007 music album)
• Creative direction, design, and business development for Capcom's first several Xbox Live "Gamer Picture Packs" from STREET FIGHTER brand
• Co-organizer of Capcom's Comic-Con 2006 participation and relationship builder between Capcom and Comic-Con management
Core responsibilities:
• Business development and outbound licensing for book publishing, music, and online categories (including P&L responsibility)
• Product development/approval for all licenses
• Liaison between Japanese HQ and overseas partners
Career highlights:
• Represented Capcom as original IP owner of STREET FIGHTER, in initial script-editing/approval of STREET FIGHTER: THE LEGEND OF CHUN-LI (2009 film)
• Core member of 2007 team which drafted film licensing agreement for STREET FIGHTER: THE LEGEND OF CHUN-LI (2009 film)
• Producer of TEN YEARS OF RESIDENT EVIL (2007 music album)
• Creative direction, design, and business development for Capcom's first several Xbox Live "Gamer Picture Packs" from STREET FIGHTER brand
• Co-organizer of Capcom's Comic-Con 2006 participation and relationship builder between Capcom and Comic-Con management
Anime Overdose
/ Founder/Director
2002 -
2007
Founded Anime Overdose to create new kind of anime convention for fans, bringing them closer than ever before to the material.
Creative vision lead to AOD being known as "biggest small convention out there" through directly securing talent appearances and taking professional approach.
Lead events as follows:
2003-2005: Director/Chair, Anime Overdose
2006: External Director/Co-Chair, AOD: San Francisco Animation Convention
2007: Director Emeritus/Advisor, AOD [animation on display]
While Director/Chair, grew attendance from 100 people in 2003 to 808 in 2004 to 1,593 in 2005.
Ran charity auctions for San Francisco AIDS foundation (2005, 2006), securing donations from celebrities including Seth Green and Robin Williams and receiving donations directly from John Lasseter's personal collection at Pixar through an introduction by Steve Jobs' executive assistant.
Creative vision lead to AOD being known as "biggest small convention out there" through directly securing talent appearances and taking professional approach.
Lead events as follows:
2003-2005: Director/Chair, Anime Overdose
2006: External Director/Co-Chair, AOD: San Francisco Animation Convention
2007: Director Emeritus/Advisor, AOD [animation on display]
While Director/Chair, grew attendance from 100 people in 2003 to 808 in 2004 to 1,593 in 2005.
Ran charity auctions for San Francisco AIDS foundation (2005, 2006), securing donations from celebrities including Seth Green and Robin Williams and receiving donations directly from John Lasseter's personal collection at Pixar through an introduction by Steve Jobs' executive assistant.
Konami Digital Entertainment
/ Localization
2005 -
2005
Hands-on experience on the front lines of game development, doing both PC and console localization testing for Konami's game software.
Sonic Manufacturing Technologies, Inc.
/ Program Manager
2003 -
2005
"Cradle to grave" management of entire manufacturing programs, spanning from engineering/design through logistics forecasting, materials procurement, production, QA, and shipping, involving working with and scheduling over two hundred employees.
Additional responsibility included being company's liaison to Japan for materials sourcing and Japanese client support.
Additional responsibility included being company's liaison to Japan for materials sourcing and Japanese client support.
Sonic Manufacturing Technologies, Inc.
/ Engineering Associate
1998 -
2003
Ground-up manufacturing-related engineering experience, starting with counting the number of capacitors in a box, then checking traces on a diagram, and later sourcing and pricing materials for a bill of materials.
Additional responsibility included being company's liaison to Japan for materials sourcing and Japanese client support.
Additional responsibility included being company's liaison to Japan for materials sourcing and Japanese client support.
Education
B.A., Chemistry, 2003
2000
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Rob Pereyda updated Work on his profile Jul 7, 2009
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Rob Pereyda updated his profile Jul 7, 2009
| New about me | Rob Pereyda is the vice president of licensing for Crunchyro... |
| New interests | digital media, business development, foreign languages, tech... |
| New relationship status | In a relationship |
| New home town | San Jose, CA |
| New favorite TV shows and movies | American Dad, American Idol, Battlestar Galactica, Colbert R... |
| New favorite music | 3OH!3, Alan Menken, Band of Horses, Black Eyed Peas, Coldpla... |
| New favorite books | Brave New World, Fahrenheit 451, Fooled By Randomness, Hero... |
Rob Pereyda's connections
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Mark Henry Production, 500 Lines Media Houston, Texas |
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bill price Sr. Dir. BD, Air2Web atlanta ga |
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Tim Innes Novato, CA |
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Germaine Gioia SVP, Licensing, Capcom... |
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Kristie Alarcon Director Marketing &... Culver City |