William Gaultier 141 connections

Multichannel Marketing: Analyzing the Impact of PPC & Display on One Another

As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline and online channels, notably: display ads; television; radio; and organic PR. We applied a multichannel “lens” by looking at these channels via pay-per-click (PPC)... more »

Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations

Check out this hypothetical marketing conversation with your customer: They hear about your service through a radio ad, or read about you in a local newspaper.  They conduct an internal discovery meeting and then go online to further research your service via a search engine or direct-to-site... more »

Display advertising lifts sales offline by 9% - beating TV

Just stumbled upon yet another great article from MediaPost that articulates what every marketer (including ourselves) suspects, reads about, but is having a hard time measuring.
Consumers who have been exposed to display ads are influenced in their purchasing decisions by display ads.

Courtesy of... more »

Expanding the e-Storm family

As part of our continued growth and expansion here at e-Storm, we’ve been making some strategic hires in our San Francisco office. In February, we welcomed Kevin Ritchie to the family to head our client services team. Whether a result of his magical powers or his lucky charms, the agency has... more »

A More …Perfect Union? - An Open letter to Microsoft and Yahoo! (or “The Search Marketer’s 12 Days of Christmas in July”)

Ms. Bartz, Mr. Ballmer,
Congratulations are in order! We know you’ve been talking about it for some time now, but you’ve finally decided to take the plunge. Mazel tov, salut, slainte and all that. Come on now, it was no secret - we knew you were going out, we heard the rumors, we saw all the... more »