Kristana 150 connections

Highly skilled in the creation and implementation of channel marketing strategies to meet the goals of my company and our partners and recently moved into handling direct field marketing. Specialization in budget management, team management, and building long-term, solid relationships with channel partners. Strong background in field marketing planning and execution including events, training/sales meetings, integrated direct mail, end-user and partner seminars, roundtables, webcast programs and print and online ad placement. Skilled in building creative, out-of-the-box presentations for partner events that drive mindshare for my company and for the account management team that I share success with.

Skilled marketing professional with over 10 years of channel experience and 2 years of direct marketing in high-tech. Experienced in building a solid marketing strategy and following a closed-loop marketing model from the planning phase to execution and analyzing return on investment. Management experience over a team of 6 (5 direct reports, 1 indirect) with focus on budget management and attaining quarterly sales goals staying within budget guidelines.