Professional Summary
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We not only know how to connect with audiences online, we also know how to create experiences in the real world that satisfy a brand’s need to engage its target audience in a deep and meaningful way. This marriage of digital and experiential is essential. We live, eat, and breath digital, but the online marketing channel will only continue to become more cluttered. How many banner ads can you click on? How many RSS feeds can you read? How many sites can you visit?
The real opportunity for brands to create authentic connections with their target audiences is increasingly found in creating experiences for them in the real world and marrying those activations to digital components. Call it ‘digital experiential’. Call it ‘event marketing 2.0’. Call it whatever you like…it’s what we need do to move our clients’ businesses forward. It’s what we call fun!
Education
Peter Corbett posted a blog entry Dec 1, 2009
Big Ideas, Big Action. Say hello to BIBA!
In keeping with the iStrategyLabs tradition of doing things differently, we decided to create a conference to help people generate new ideas, and bring them to life with others who can help. This is the kind of thing we do for our clients/ourselves everyday – and we want to teach you how to do it... more »
Peter Corbett posted a blog entry Nov 30, 2009
Terra Cotta Warriors Invade DC!
Sometimes is hard to call what we do at iStrategyLabs a ‘job’ or ‘work’. We have way to much fun for those words to apply. For sure we work really hard though – and one thing that’s been keeping up super busy over the past few weeks is Destination DC’s Weekend Warrior campaign.
Perhaps... more »
Peter Corbett posted a blog entry Nov 10, 2009
A Conversation with Craig Newmark
Last month, I was honored to lead “A Conversation with Craig Newmark” on the topic of eDemocracy at Fedscoop’s conference “Lowering the Cost of Government IT”.
Craig delivered insights that kept us at the edge of our seats. Rather than recap them here, I’ve embed the video below. If... more »
Peter Corbett posted a blog entry Nov 9, 2009
New Rules of Facebook Engagement – Social Promotions
Join us for a Webinar on November 13... more »
Peter Corbett posted a blog entry Oct 26, 2009
ReThink Fundraising – A Webinar For Building Your Own Online Fundraising Strategy
We recently hosted a webinar showcasing some easy ways to build a cohesive strategy for online fundraising using some fresh tools & tech. Each presenter spoke for 10 minutes, and answered a few questions afterwords. This is essential for non-profits, associations, or anyone looking for... more »
Peter Corbett posted a blog entry Oct 19, 2009
ReThink Fundraising Webinar: October 23rd
We have been having a lot of conversations recently with people who are looking to take their online fundraising to the next level with some fresh tools & tech. So- we thought it would be fun to host a webinar showcasing some easy ways to build a cohesive strategy. Each presentation will be... more »
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Gabriel Key Washington |
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Adam Viener President, IMWAVE, INC. Reston, VA |
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Rob Stalder Associate Director, Gartner Alexandria, VA |
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Guy Filippelli CEO, Berico Technologies Washington, DC, United States |