David Hammock 33 connections

Managed several wireless solutions targeted toward healthcare market, as well as government and large business.
Launched PageSync, a software application for BlackBerry devices delivering critical messages

* Managed mulitple product lines of eyeglasses achieving over $500 million in annual revenue, and sold through several channels including mass retail chains.
* Developed award-winning Transitions marketing campaign, integrating product brochures, print advertising, email, contests, in-store demonstrations, free trials, sales presentations, seminars, journal publications, websites and online media. Significantly increased product awareness and clinical acceptance of new product line

* Responsible for the product positioning, marketing mix, and marketing strategy of SureSmile®, a new orthodontic solution using advanced medical technology to reduce treatment time for consumers
* Managed research, concept development, and production of award-winning consumer and business marketing campaigns.

* Directed new product development, partnerships, strategic fit, technology requirements and revenue potential of all SuperPages.com emerging technology products. Expanded sales channel opportunities and outlined integration strategy into the $200 million product portfolio.
* Developed and launched new $10 million product branded as Click to Call, a Voice over IP service on SuperPages.com. Created marketing communications plan, negotiated vendor contract for product development, led software integration and project plan.
* Spearheaded Microsoft pilot project for MSN Instant Messaging (IM) agent as part of strategic partnership.
* Led new venture to develop Verizon voice recognition / voice portal service with distribution on wireless and telecom services.

* Managed the product life cycle, P&L performance, and market position of SuperPages.com for $30 million sales channel.
* Supervised product development, pricing and positioning strategies for all channel products, including specialized advertising programs for Fortune 100 customers. Improved sales team's product knowledge and focus through promotions and training..

* Reviewed new product opportunities at local and national levels, using current product portfolio, ROI goals and market trends to set long-term product development priorities with senior executives.
* Launched several geo-target advertising options on SuperPages that allowed customers to reach the right audience. This product group has rapidly grown each year to become one of the most successful and is a multi-million dollar revenue stream.
* Established target local advertising and revenue-share program with AOL Time Warner, leading to other co-brand and cross-promotion opportunities.