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Chief Marketing Officer, Reply.com
Brian Bowman is the Chief Marketing Officer for Reply.com, a leading online marketing platform for the acquisition of locally-targeted and category-specific consumers. He is responsible for strategic planning and P&L management for marketing and product development. A skilled general manager, Bowman has held executive positions at Yahoo, Disney, Infospace and Match.com. Prior to Reply!, Bowman was VP Community for Yahoo.com and led global planning for social applications; Yahoo Groups, Y! 360, Y! Avatars and Yahoo’s identity and blogging platforms. He was VP of Marketing & Product for InfoSpace.com and led for local, web and mobile search, oversaw Match.com’s product development and was VP/GM for ABC.com. He is a graduate of Purdue University. Marketing: • Strategic planning, corporate positioning, P&L management • Acquisition marketing across SEM, SEO, Web media, Email, Affiliates • Profitable consumer acquisition and lead generation • Social media acquisition, blogging • User segmentation & research management • CRM management • Public relations, creating and fostering corporate, social and product level “buzz” Product: • Product planning, strategy and development • Social media product strategy • Concept development - ideation to implementation • User experience and design • Site flow & UI and usability - high level & detailed • A/B & multivariate test & control Specialties: • Consumer Internet • Lead generation • Transactional & eCommerce • Social media, online dating, community building • Media & entertainment
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