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Marketing Faculty; Chairman Brand New View, Lundquist College of Business, University of Oregon
HIGHLIGHTS John is a recognized expert on business and marketing leadership, a best-selling author, and an award-winning professor. He has won awards as a Fortune 500 executive and as the founder of a boutique hotel firm. He is regularly interviewed on TV and is a keynote speaker at exclusive conferences around the world, including TEDx. BOOKS John is the top-selling author of several acclaimed books on marketing: "The Olympic Games Effect-2nd edition" (2012); "Competitive Success: How Branding Adds Value" (2010); "The Olympic Games Effect" (2008); "Magic Numbers for Sales Management" (2007); "Measuring Marketing" (2006...the 2nd edition is due later in 2012); and "Magic Numbers for Consumer Marketing" (2005). A new textbook on Sports Marketing slated for 2013. John is a contributing author to "Fast Track to Success-Marketing" (FT Prentice Hall 2009).
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