Eric Blanche

Logica France

CRM projects can have dramatic impacts on these following business elements : IT and change, processes and BI, marketing and sales. The technical and functional diversity of this job excites me because I see many different sectors and jobs while staying in touch with the marketing and new technologies. In September 2007, I arrived at Logica, which allows me to expand my knowledge of CRM solutions and to provide assistance to project managers. This new experience is a follow-up to nearly 4 years of consulting / project management for the publisher Coheris. I had acquired on the ground technical skills needed to manage a CRM project from the beginning to the end. The topic of my Master's thesis was "how to improve relationships with mature customers while offering services". Since summer 2007, I publish notes on my blog about CRM dedicated to the Mature Market.