Gijsbert van der Sleen

owner & senior strategic digital marketing consultant, GROUP7: multi-channel & e-commerce

With a track record as entrepreneur and innovator in everything online, I am specialised in improving business performance by the use of internet. I have successfully managed e-business projects in different sectors, working with complex and multidisciplinary project teams in various business environments, both in the Netherlands and abroad for international organizations. MAXX//online focus is on 'Improving Digital Marketing Performance': improving the performance of the online channels for marketing-, sales- and service in relation to the multi-channel strategy. Initiated the E-Business Maturity Benchmark 2008 (Netherlands) which is now running in France. Since 1995 a believer in the possibilities of business improvement by the use of internet technology. Love to make complex matters simple and achieve results. Try to keep on the edge of new developments and ahead of the game. Specialised in guiding organizations to improve digital marketing performance by developing winning online strategies, empowering digital marketing organizations and improving internet channel performance. My focus is on customer facing processes (marketing, sales and support processes). Specialties: * Online Performance Improvement (digital srategies, organization & measurement) * Online Customer Engagement: translating marketing, sales and service objectives into strategic direction, multi channel strategies and internet channel improvement programs. * Digital Marketing improvement (Attract, Convert and Retain) * E-Business 2.0 organization alignment * E-business interim & program management